{"id":3234,"date":"2019-06-18T09:24:12","date_gmt":"2019-06-18T09:24:12","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=3234"},"modified":"2022-09-05T19:24:01","modified_gmt":"2022-09-05T17:24:01","slug":"psychological-steppingstones-to-becoming-a-digital-copywriting-guru","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/content-marketing-blog\/psychological-steppingstones-to-becoming-a-digital-copywriting-guru\/","title":{"rendered":"Psychological Steppingstones to Becoming Digital Copywriting Guru"},"content":{"rendered":"
\"DSM<\/div><\/div>

\u201cGood writing is supposed to evoke sensation in the reader \u2013 not the fact that it is raining, but the feeling of being rained upon.\u201d E.L. Doctorow<\/em><\/p>\n

As a digital copywriter<\/a>, you should be familiar with the full range of human emotions. You should also be able to express these through your writing and make your readers feel <\/em>those emotions. Therefore, to become a digital copywriting guru, there are a few psychological stepping stones you need to pay attention to.<\/p>\n

Physiological guide to digital copywriting success<\/h2>\n

Know your target audience\u2026 intimately<\/strong><\/h2>\n

Forget about pretending to walk in someone else\u2019s shoes. You need to be in their head if you want to become a digital copywriting guru. You can\u2019t influence people if you don\u2019t know them. Therefore, you need to have an intimate knowledge of your ideal audience\u2019s comings and goings.<\/p>\n

You must understand their problems, beliefs, habits, loves, motivations, goals, and what they do in their spare time. Once you know them, write for them.<\/p>\n

Here are some more tips to define WHO your target audience is:<\/p>\n

Examine who buys from you currently<\/em><\/h3>\n

Ask who are your customers and why do they buy from you. Look for common characteristics and interests. The others who are like the ones that bring in the most business could also benefit from your product\/service.<\/p>\n

Analyse your product\/service<\/em><\/h3>\n

Make a list of each feature of your offering. Alongside each feature, write down the benefits it provides. For example:<\/p>\n

    \n
  • A graphic designer will offer his or her clients high-quality design services.<\/li>\n
  • The benefit for the client is a professional company image.<\/li>\n
  • This professional image will attract more customers as they see the company as professional and trustworthy.<\/li>\n<\/ul>\n

    Thus the ultimate benefit of high-quality design is gaining more customers and making more money.<\/p>\n<\/div><\/div>