{"id":3215,"date":"2019-06-13T07:54:45","date_gmt":"2019-06-13T07:54:45","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=3215"},"modified":"2022-09-14T09:59:44","modified_gmt":"2022-09-14T07:59:44","slug":"how-use-facebook-in-my-business-social-media-marketing","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/how-use-facebook-in-my-business-social-media-marketing\/","title":{"rendered":"How can I use Facebook in my Business\u2019 Social Media Marketing?"},"content":{"rendered":"
\"DSM<\/div><\/div>

Thanks to recent years of Facebook\u2019s trusted updates to programming and features on the social media<\/a> platform, it has become a marketing hotspot for your business to extend its reach with a single post. According to their website, more than 1.5 billion people use Facebook each day. That\u2019s 2.3 billion users every month and more than 7 million people who actively advertise. That\u2019s a colossal audience to be reached, and with the following guidelines, it\u2019ll be easy to properly engage them and help expand your business\u2019 exposure.<\/p>\n

Facebook as part of your Business’ social media marketing<\/h2>\n

Audience<\/strong><\/h2>\n

Facebook<\/a> offers a highly effective selection of tools that allows you to show ads to people who are a perfect match for your business. There are three ways to choose your audience:<\/p>\n

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  1. Reach your core target audience \u2013 Facebook Core Audiences<\/strong> assist you in selecting the most applicable recipients for your ad in just a few steps. The various filters provided to help you designate your message to the right eyes are divided into Location, Demographics, Interests, Behaviour and Connections.<\/li>\n<\/ol>\n

    Location<\/strong> filters let you reach audiences in the cities, communities and countries where you want to do business most.<\/p>\n

    Demographics<\/strong> helps to acquire a selection of audience based on age, gender, education, relationship status and job title, for instance.<\/p>\n

    You can select Interests<\/strong> and hobbies to feature in your ad that\u2019ll draw the crowd you want your campaign to reach.<\/p>\n

    Behaviour<\/strong> allows you to select people based on their past consumer habits, device usage and other related activities.<\/p>\n

    Connections <\/strong>makes it easier for people to be connected to you Facebook Page or event. You can even use it to instead exclude them so as to find new audiences.<\/p>\n

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    1. Custom Audiences <\/strong>has you getting in touch with people you already know that are compiled by customer data that you already have.<\/li>\n
    2. Lookalike Audiences <\/strong>helps you to reach people on Facebook who are similar to your client base. Audience Insights <\/strong>assists in learning more about you target audiences. It groups attributes about your customers, such as interests and behaviours, which you can then use to find new ones.<\/li>\n<\/ol>\n<\/div><\/div>