{"id":3191,"date":"2019-06-11T07:13:18","date_gmt":"2019-06-11T07:13:18","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=3191"},"modified":"2022-09-05T19:24:01","modified_gmt":"2022-09-05T17:24:01","slug":"10-lessons-straight-from-seo-experts","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/seo-blog\/10-lessons-straight-from-seo-experts\/","title":{"rendered":"10 Lessons Straight from SEO Experts"},"content":{"rendered":"
\"Seo<\/div><\/div>

Search engine optimisation (SEO<\/a>) is one of those things that makes you doubt if it\u2019s even possible to succeed at it, never mind become an expert at it! However, believe it or not, the experts are out there, and we\u2019ve compiled 10 lessons straight from SEO experts to help you.<\/p>\n

SEO Lessons<\/h2>\n

Remember revenue while chasing traffic \u00a0\u00a0\u00a0<\/strong><\/h2>\n

Neil Patel\u2019s one blog title states, \u201cEverything I taught you about SEO was wrong\u201d. Quite a bold statement! However, Neil isn\u2019t advocating ignoring traffic<\/a> and rankings and only focusing on sales and marketing. Instead, he\u2019s saying that higher rankings and traffic are wasted if it doesn\u2019t lead to sales.<\/p>\n

\u201cI don\u2019t track rankings as I believe it is a waste of time. I focus on conversions and revenue.\u201d Neil Patel<\/em><\/p>\n

SEO is a powerful marketing tool, not magic<\/strong><\/h2>\n

According to Rand Fishkin, people expect SEO<\/a> to perform all sorts of miracles and make them lots of money. However, SEO is a marketing tool, and you must learn to use the tool correctly to see the results.<\/p>\n

\u201cSEO is not snake oil. It\u2019s not magic. It\u2019s not a pill that you\u2019re going to swallow that\u2019s gonna suddenly transform your website into a money-making machine. SEO is a very powerful marketing tool and tactic.\u201d Rand Fishkin<\/em><\/p>\n

Website page titles matter<\/strong><\/h2>\n

Having your site name in your page title is smart because your customers are using specific keywords to find you. Without those words on your page titles, you\u2019re missing out on SEO benefits according to Vanessa Fox.<\/p>\n

\u201cTake Google out of the equation for a minute and think of your customers. They\u2019re searching for something. Using words. Making your title descriptive isn\u2019t evil Google oppression. It\u2019s common sense.\u201d Vanessa Fox<\/em><\/p>\n

SEO is an asset<\/strong><\/h2>\n

SEO is like renovating your house. It increases the value of the property, and you will make a profit when you sell it one day. SEO adds value to your website<\/a> and brand, and it will lead to future profits thanks to increased traffic and rankings.<\/p>\n

\u201cGood SEO work only gets better over time. It\u2019s only search engine tricks that need to keep changing when the ranking algorithms change.\u201d Jill Whalen<\/em><\/p>\n

SEO is about being #1 in your customers\u2019 hearts and minds<\/strong><\/h2>\n

Who buys from you? It\u2019s certainly not search engines. It\u2019s people \u2013 your loyal customers. Optimise your website so it leads them through the sales funnel effectively.<\/p>\n

\u201cMy rule of thumb is build a site for user, not a spider.\u201d Dave Naylor<\/em><\/p>\n<\/div><\/div>