{"id":318,"date":"2018-08-14T11:34:33","date_gmt":"2018-08-14T11:34:33","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=318"},"modified":"2022-09-05T19:23:52","modified_gmt":"2022-09-05T17:23:52","slug":"what-to-study-to-become-a-digital-marketer","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/what-to-study-to-become-a-digital-marketer\/","title":{"rendered":"What to Study to Become a Digital Marketer"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"620\" height=\"341\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/shutterstock_1074580367-e1537352697744.jpg\" class=\"attachment-full size-full\" alt=\"DSM Digital School of Marketing Become a Digital Marketer\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/shutterstock_1074580367-e1537352697744.jpg 620w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/shutterstock_1074580367-e1537352697744-600x330.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/shutterstock_1074580367-e1537352697744-300x165.jpg 300w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The world today is becoming ever more digitised. Approximately two-thirds of the world\u2019s population is now online and the figures keep increasing every day. Digital media has made a significant impact on the everyday lives of more than three billion global users. Businesses around the world have realised the opportunity for digital marketing to respond to business objectives in sales, marketing, CRM, product development and research. Without a doubt the digital revolution has arrived. On average 60% of a marketer\u2019s time has been devoted to digital marketing activities which has brought a demand for digital marketers. This article will explain what digital marketing courses you need to study to become a digital marketer.<\/p>\n<h2><strong>Businesses are investing heavily in digital marketing techniques <\/strong><\/h2>\n<p>These techniques are, for example, content marketing and big data to maximise engagement across different inbound channels including organic and paid search. This means that it\u2019s essential you are qualified in digital marketing and have the required levels of training and experience.<\/p>\n<p>Digital marketing is a new field in which experienced or qualified professionals lack experience. With the various digital marketing courses available, you can help fill the need for qualified digital marketers.<\/p>\n<p>To succeed as a digital marketer, you must know about:<\/p>\n<ul>\n<li>Marketing concepts,<\/li>\n<li>Basic digital marketing terminology,<\/li>\n<li>Web analytics, and<\/li>\n<li>The different areas of digital marketing.<\/li>\n<\/ul>\n<h5><strong><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-720 size-shop_single aligncenter\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Infographic_SEO7-600x423.jpg\" alt=\"DSM SEO\" width=\"600\" height=\"423\" \/><\/strong><\/h5>\n<h3><strong>Search Engine Optimisation <\/strong><\/h3>\n<p>Once you understand the foundational digital marketing skill set, the way forward is developing proficiency in a specific area of digital marketing like SEO, PPC or Social Media.<\/p>\n<p>Firstly, we will look at studying to become an SEO specialist. So the question is why study to become an SEO specialist? Because it is the highest paid digital marketing jobs \u2013 that\u2019s why!<\/p>\n<p>Search engines are always changing their algorithms and businesses have to stay up-to-date by hiring SEO experts to rank highly in search engine results. The skills that you will gain from a digital marketing course for SEO specialists are:<\/p>\n<ul>\n<li>Knowledge of SEO tools and techniques,<\/li>\n<li>Content marketing, and<\/li>\n<li>Web analytics.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/seo-and-web-analytics-course\/\">Follow this link<\/a> to learn more about the Digital School of Marketing\u2019s SEO course.<\/p>\n<h3><strong>Pay-Per-Click Advertising<\/strong><\/h3>\n<p>If an SEO course does not interest you, then maybe becoming a PPC specialist would.<\/p>\n<p>Studying PPC is about learning a Pay-Per-Click Internet Marketing Model which is used on websites where advertisers pay their hosts only when their ad is clicked on. The skills you will learn from a Paid Advertising digital marketing course are:<\/p>\n<ul>\n<li>Knowledge of PPC marketing techniques,<\/li>\n<li>Displaying advertising,<\/li>\n<li>Conversion optimisation and<\/li>\n<li>Web analytics.<\/li>\n<\/ul>\n<p>Learn more about the Digital School of Marketing\u2019s Paid Advertising and Web Analytics course <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/paid-advertising-and-web-analytics-course\/\">here<\/a>.<\/p>\n<h5><strong><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-721 size-shop_single aligncenter\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Infographics_SocialMedia56-600x423.jpg\" alt=\"DSM Social Media Marketing - digital marketer\" width=\"600\" height=\"423\" \/><\/strong><\/h5>\n<h3><strong>Social Media Marketing<\/strong><\/h3>\n<p>The study of social media marketing is about how users generate, share or exchange content in the form of information, ideas, pictures or videos in computer-generated communities.<\/p>\n<p>The skills you gain from a Social Media Management course are:<\/p>\n<ul>\n<li>Knowledge of social media channels and marketing practices,<\/li>\n<li>Content marketing, and<\/li>\n<li>Web analytics.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/social-media-marketing-course\/\">Follow this link<\/a> to learn more about the Digital School of Marketing\u2019s Social Media Management Course.<\/p>\n<h2><strong>Digital Marketing<\/strong><\/h2>\n<p>To become a well-rounded digital marketing expert you should do a digital marketing course. After having completed this course, you will:<\/p>\n<ul>\n<li>Have in-depth understanding and advanced knowledge of the eight most essential digital marketing areas which include:<\/li>\n<li>Search Engine Optimization,<\/li>\n<li>Social Media Marketing,<\/li>\n<li>Pay-Per-Click,<\/li>\n<li>Conversion Optimization,<\/li>\n<li>Digital Analytics,<\/li>\n<li>Content Marketing,<\/li>\n<li>Mobile Marketing, and<\/li>\n<li>E-mail Marketing.<\/li>\n<\/ul>\n<p>To learn more about the Digital School of Marketing\u2019s Digital Marketing Course, <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-marketing-course\/\">follow this link<\/a>.<\/p>\n<p>Companies can\u2019t ignore the need for digital and social media marketing strategy anymore. So why not enroll for a digital marketing course and become a qualified digital marketer and help companies create digital and social media strategies.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-759 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer04-600x96.jpg\" alt=\"DSM Digital School of Marketing Digital Marketing course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span 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style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":722,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[262],"tags":[175,174],"class_list":["post-318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-blog","tag-digital-marketing-techniques","tag-study-digital-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=318"}],"version-history":[{"count":0,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/318\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/722"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}