{"id":3049,"date":"2019-05-30T07:17:38","date_gmt":"2019-05-30T07:17:38","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=3049"},"modified":"2025-08-26T10:23:26","modified_gmt":"2025-08-26T08:23:26","slug":"what-does-a-digital-copywriter-do","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/content-marketing-blog\/what-does-a-digital-copywriter-do\/","title":{"rendered":"What does a digital copywriter do?"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"620\" height=\"413\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/05\/shutterstock_325899821-e1559200630933.jpg\" class=\"attachment-full size-full\" alt=\"DSM Digital school of marketing - digital copywriter\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/05\/shutterstock_325899821-e1559200630933.jpg 620w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/05\/shutterstock_325899821-e1559200630933-600x400.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/05\/shutterstock_325899821-e1559200630933-300x200.jpg 300w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Ever wondered how the online content of your favourite <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/what-is-personal-branding\/\">brand<\/a> has been compiled? Who is it that has written catchy phrases for that ad, or eye-fetching slogans that convinced you to purchase from a brand? It is the digital copywriter. This is a person who produces the written content for websites, either working as an internal employee or as a freelancer.<\/p>\n<p>The job of a digital copywriter is about engaging the reader and motivating them to do something, such as buy a product or service. While not being a salesperson in the traditional sense \u2013 in other words, directly engaging with a customer in order to persuade him or her to buy what they are offering \u2013 the digital copywriter is indeed a salesperson as they sell a product and\/or service because of the words that they\u2019ve crafted.<\/p>\n<p>A <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/digital-copywriting-advice-from-digital-copywriter\/\">digital copywriter<\/a> also writes copy formulated to express helpful information about a brand, industry, issue or NGO activities. For example, this person will be responsible for writing blog posts for a particular company about what they want to communicate about.<\/p>\n<h2>Digital copywriter\u00a0responsibilities<\/h2>\n<p>The responsibilities of a digital copywriter are the following. (The responsibilities of an online copywriter will vary according to the size of the organisation that they are part of or whether or not they are freelancers. For example, if they work for a small ad agency they will probably need to take on tasks that a copywriter wouldn\u2019t normally have to owing to the lack of staff):<\/p>\n<ul>\n<li>Liaising with clients, from start to finish. When hired, the digital copywriter must understand exactly what their client\u2019s needs are. They will be checking in with the client regularly, either by phone, email or face-to-face. They\u2019ll be asking salient questions such as:<\/li>\n<li>What does their product or service entail?<\/li>\n<li>What are the client\u2019s aims for the campaign assigned to you?<\/li>\n<li>Do you understand the audiences your client wishes to reach?<\/li>\n<li>Producing \u2018project scoping\u2019 and generating quality feedback that will ensure you know what your client wants throughout the entire project and whether they\u2019re happy with what you have created thus far.<\/li>\n<li>Research in your client\u2019s industry and their audience.<\/li>\n<li>Writing copy for web pages, blogs, <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/tools-to-manage-social-media-marketing\/\">social media<\/a> posts in addition to scripts for videos or podcasts.<\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/267557698?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>Difference between copywriter and content writer<\/strong><\/h2>\n<p>It\u2019s easy to confuse the two and is often considered to be the same. There is a significant difference between a digital <strong>copywriter<\/strong> and digital <strong>content writer<\/strong> in that the former writes copy with the intention of promotional advertising and or marketing. The latter aims at writing content that seek to entertain and inform online audiences so that they may engage on websites for longer and interact with the brand.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/questions-digital-copywriters-are-frequently-asked\/\">Copywriting<\/a> requires the writing of content, but it involves an attractive narrative to entice an audience instantly. The writing of copy has a bigger role to play, which is to sell the true value of the brand, products and services.<\/p>\n<p>Content writing, however, is compiling important information with a singular goal in mind:<\/p>\n<ul>\n<li>It could be for a business, marketing, commercial affairs, environmental petitions or lobbying. It is used to lure prospect customers or members and inform them about products, services, NGO projects and brands. This can be published as blog posts, articles, press releases or social media posts.<\/li>\n<\/ul>\n<p><strong>Copywriting<\/strong> is the creation of highly compelling and high-valued content that solely attempts to pitch a brand in a market. Its greatest attempts is to sell an idea, as opposed to <strong>content writing<\/strong>, which attempts to guide an audience\u2019s understanding of the brand and to promote interest.<\/p>\n<h2><strong>Want to become a digital copywriter?<\/strong><\/h2>\n<p>The Digital School of Marketing\u2019s <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-copywriting-and-content-marketing-course\/\"><strong>Digital Copywriting and Content Marketing Course<\/strong><\/a> is a unique educational offering in the digital marketing space as it provides a wealth of information about best practices in digital copywriting together with content marketing. Read more <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-copywriting-and-content-marketing-course\/\">here<\/a> for more information about this and for information about our other online digital marketing courses, visit our <a href=\"http:\/\/www.digitalschooloffmarketing.co.za\" target=\"_blank\" rel=\"noopener\"><strong>website<\/strong><\/a>.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-copywriting-and-content-marketing-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-756 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer01-600x96.jpg\" alt=\"DSM Digital school of marketing - Copywriting and content marketing course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/YnTN2D4aicA?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":3053,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[265],"tags":[380],"class_list":["post-3049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-blog","tag-digital-copywriter-duties"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/3049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=3049"}],"version-history":[{"count":1,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/3049\/revisions"}],"predecessor-version":[{"id":24041,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/3049\/revisions\/24041"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/3053"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=3049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=3049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=3049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}