{"id":3014,"date":"2019-05-27T07:34:05","date_gmt":"2019-05-27T07:34:05","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=3014"},"modified":"2022-09-05T19:24:00","modified_gmt":"2022-09-05T17:24:00","slug":"why-you-should-be-using-negative-keywords-on-google-ads","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/why-you-should-be-using-negative-keywords-on-google-ads\/","title":{"rendered":"Why you should be using Negative Keywords on Google Ads"},"content":{"rendered":"
\"DSM<\/div><\/div>

In most marketing, especially traditional marketing, anything connected with the word \u2018negative\u2019 was usually a bad thing. But nowadays when you combine the words \u2018negative\u2019 and \u2018keyword\u2019 it turns out to be a great combination.\u00a0 In fact, we can go as far to say that negative keywords are essential for your Google AdWords campaigns.<\/p>\n

Confused? Well, you\u2019re not alone.\u00a0 Optimising digital marketing campaigns can leave some seasoned marketers scratching their heads.\u00a0 Creating your campaign is relatively easy. It\u2019s about ensuring you get good return on investment for your paid marketing efforts which is crucial to your digital marketing success.<\/p>\n

To fully grasp the essential parts of creating and managing a successful digital marketing campaign, it\u2019s critical that you complete a digital marketing course<\/a> as oftentimes this type of advertising can be a minefield of trial and error and can turn out quite costly if not managed correct.<\/p>\n

What are negative keywords<\/h2>\n

How can a keyword be negative?<\/strong><\/h2>\n

Now that you know there is such a thing in the digital marketing world as negative keywords<\/a> and how they can affect your paid-per-click (PPC) campaign, let\u2019s take a closer look at what they and how important they are in SEO.<\/p>\n

Negative keywords are a basic filtering tool that allows you to \u2018filter\u2019 out keywords that are irrelevant to your digital marketing campaign.\u00a0 Once you\u2019ve decided on your negative keywords you can ensure that Google does not show your ad when these keywords are entered into their search engine.<\/p>\n

Avoiding unwanted clicks<\/strong><\/h2>\n

In the world of digital marketing and SEO<\/a> we all are clambering to drive traffic to our sites.\u00a0 But when it comes to PPC (paid-per-click) advertising with Google AdWords, clicks that fail to give any returns are unwanted.\u00a0 PPC marketing can become a very costly exercise and the key is to get people who actually are interested in your product or service to click through to your site.\u00a0 There\u2019s nothing worse for a marketer to see lots of click-throughs to their site with little conversions \u2013 this is extremely frustrating.\u00a0 So, the bottom line is that we need to avoid unwanted clicks, and this is where negative keywords comes into play.<\/p>\n<\/div><\/div>