{"id":2995,"date":"2019-05-23T08:01:30","date_gmt":"2019-05-23T08:01:30","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=2995"},"modified":"2025-07-25T13:17:48","modified_gmt":"2025-07-25T11:17:48","slug":"questions-digital-copywriters-are-frequently-asked","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/content-marketing-blog\/questions-digital-copywriters-are-frequently-asked\/","title":{"rendered":"5 Questions that Digital Copywriters are Frequently Asked"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"620\" height=\"437\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/05\/DSM_Infographic_ContentMarketing4-e1558598398443.jpg\" class=\"attachment-full size-full\" alt=\"DSM Digital school of marketing - How To Create Interesting Digital Content Banner\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/05\/DSM_Infographic_ContentMarketing4-e1558598398443.jpg 620w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/05\/DSM_Infographic_ContentMarketing4-e1558598398443-600x423.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/05\/DSM_Infographic_ContentMarketing4-e1558598398443-300x211.jpg 300w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/05\/DSM_Infographic_ContentMarketing4-e1558598398443-284x200.jpg 284w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>When inquiring about the services offered by a <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/why-need-digital-copywriter\/\">digital copywriter<\/a>, there are important aspects to be considered. There are obvious questions that refer to copywriters\u2019 rates per hour or word count, their capacity to meet deadlines, their personal approach to research and the ways in which they address certain audiences in terms of varying angles or goals. Here are five important questions a digital copywriter should be able to answer relating to deeper elements of the industry.<\/p>\n<h2>Questions for a Digital copywriter<\/h2>\n<ul>\n<li>\n<h2><strong>What do you need to know about a project before you get started?<\/strong><\/h2>\n<\/li>\n<\/ul>\n<p>Digital copywriters require critical information about a project\/company to fully comply with needs outlined for the perfect piece of copy. They need to understand the mission of the product\/company and what the <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/digital-copywriting-advice-from-digital-copywriter\/\">copy<\/a> ought to explain about the product or service. Most importantly, copywriters need to know who the company\u2019s audience is and how they have worked to tickle their attention as a standard in the past.<\/p>\n<ul>\n<li>\n<h2><strong>What is your research process? Elaborate on how it has helped you in the past.<\/strong><\/h2>\n<\/li>\n<\/ul>\n<p>It is important for recruiters to understand a digital copywriter\u2019s research process. This helps recruiters to gain confidence in your capacity to do thorough research and exactly how you deal with instances where you\u2019ve reached a dead-end. How do you acknowledge your sources for different copywriting styles? Do you cross-reference? How do you dig deeper to shed light on new information about your industry that is not yet well-known?<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/267556684?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><ul>\n<li>\n<h2><strong>How do you make your writing SEO-friendly?<\/strong><\/h2>\n<\/li>\n<\/ul>\n<p>Search Engine Optimisation (<a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/why-digital-copywriters-need-to-know-about-seo\/\">SEO<\/a>) is, in a technical sense, one of the most important aspects to keep in mind for digital copywriting. The company who hires you want to be confident that their content will be reached by relevant browsers who require information relating to their product or service. It requires that when a prospect Googles information related to the product or company, your use of SEO have boosted the content to be at the top of Google\u2019s search results. The secret lies in <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/types-of-businesses-can-content-marketing-help\/\"><strong>keywords<\/strong><\/a> that relate directly to your company\u2019s product to what prospects will typically use in search engines.<\/p>\n<ul>\n<li>\n<h2><strong>How have you transformed your writing to be applicable for different demographics?<\/strong><\/h2>\n<\/li>\n<\/ul>\n<p>Audiences vary in terms of gender, age, culture, sub-cultures and interests. Therefore, you need to know how to compile copy that will best resonate universally with varying audiences. If it has been found that various ranges of the product resonate with a particular audience in the categories mentioned, it is best to tailor rhetoric so that they will appreciate, enjoy and have their particular needs or interests met.<\/p>\n<ul>\n<li>\n<h2><strong>You\u2019ve submitted copy on which you\u2019ve spent a lot of time and effort, but end up receiving negative feedback. What is your response to that?<\/strong><\/h2>\n<\/li>\n<\/ul>\n<p>Digital copywriting can be challenging in that it requires you to be a Jack of all trades and being able to write copy about almost anything. One has to be versatile, have vast general knowledge and keep working to further diversify your knowledge in an array of topics. At times it\u2019s hard to get it perfect every time. One should be grateful for any form of critique, even more so if you are offered advice or guidance that will help you get it right in return. Critique is the window through which you can see your work\u2019s further potential.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>Does becoming a digital copywriter sound attractive to you? The Digital School of Marketing\u2019s <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-copywriting-and-content-marketing-course\/\">Digital Copywriting and Content Marketing Course<\/a> is a unique educational offering in the digital copywriting space. It provides the most comprehensive tuition on digital copywriting and content marketing and will allow you to use this exciting medium for your own business. For more information about this and our other online digital marketing courses, visit our <a href=\"http:\/\/www.digitalschoolofmarketing.co.za\"><strong>website<\/strong><\/a>.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-copywriting-and-content-marketing-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-756 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer01-600x96.jpg\" alt=\"DSM Digital school of marketing - Copywriting and content marketing course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/YnTN2D4aicA?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":2998,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[265],"tags":[372],"class_list":["post-2995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-blog","tag-digital-copywriter-questions"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/2995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=2995"}],"version-history":[{"count":2,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/2995\/revisions"}],"predecessor-version":[{"id":23904,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/2995\/revisions\/23904"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/2998"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=2995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=2995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=2995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}