{"id":2984,"date":"2019-05-22T09:29:11","date_gmt":"2019-05-22T09:29:11","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=2984"},"modified":"2024-05-28T10:04:50","modified_gmt":"2024-05-28T08:04:50","slug":"social-proof-the-psychological-influence-of-marketing","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/social-proof-the-psychological-influence-of-marketing\/","title":{"rendered":"Social Proof- The Psychological Influence of Marketing"},"content":{"rendered":"
\"DSM<\/div><\/div>

There are numerous areas of study that have always pointed to the human species as the social<\/a> creatures of all time. This truth has been maintained from the Big Bang straight through all of evolution. The point is that we\u2019ve always looked to each other for advice and confirmation. It\u2019s in our nature. Look around and you\u2019ll see a world word built on blood, sweat, and heaps of social influence and social proof.<\/p>\n

Well at least, unlike in the past, it\u2019s all gotten much easier. Today, we simply follow the latest trends or look to our friends before deciding on what’s \u2018hot\u2019. We inherently understand that there\u2019s safety in numbers which is a highly influential factor when considering decision-making because, naturally, when we\u2019re uncertain we base our decisions on\u00a0similar experiences and actions\u00a0of others\u2019.<\/p>\n

Business Social Proof in Action<\/h2>\n

The entire point of social proof is to fundamentally grant confirmation – \u00a0who doesn\u2019t want it? Well, that works wonders for social media marketing<\/a>. Simply because it\u2019s in our nature to mimic the shape of things, based of course on what\u2019s deemed more popular. So, whichever way you look at it, we need confirmation.<\/p>\n

So in totality, social proof affects us in more ways than one. Like our tendency to prefer a product or service our friends have tried, for instance, or \u201cFOMO\u201d (which stands for \u201cFear of Missing Out\u201d) which has become a real thing. Meaning social proof fused with social media marketing can trigger powerful emotions which can significantly influence consumer reaction and response to your brand<\/a> or other products. It inspires confidence in their choice and gives them the feeling of being a part of something bigger. And for the business, it means more magnetic marketing. It validates important claims about your products while also justifying your pricing. That\u2019s the magic and power of association.<\/p>\n

In simple terms, every customer, follower, or expert who associates with your brand can do more for your image than you ever imagined possible. To say the least, social proof can drastically\u00a0increase your conversions<\/a>. That\u2019s why we\u2019re going to teach you how to start leveraging and converting. Follow the crowd.<\/p>\n<\/div><\/div>