{"id":2983,"date":"2019-05-22T08:47:02","date_gmt":"2019-05-22T08:47:02","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=2983"},"modified":"2022-09-14T09:01:35","modified_gmt":"2022-09-14T07:01:35","slug":"growing-youtube-channel","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/growing-youtube-channel\/","title":{"rendered":"Thinking of Growing Your YouTube Channel?"},"content":{"rendered":"
\"DSM<\/div><\/div>

Fact is, the rise of video<\/a> marketing has been undeniable over the years. Its growth has accelerated beyond words, meaning it\u2019s never been this popular and accessible to brands.\u00a0 While of course, sites such as Facebook, Twitter, Instagram, SnapChat, including your very own website, are still great places to invest, YouTube remains the giant in this arena. Individuals spend countless hours, and millions in revenue, watching videos and glued to their screens.<\/p>\n

So it\u2019s no wonder that this platform is often referred to as the world\u2019s second-largest search engine. Here\u2019s how to get onto the bandwagon.<\/p>\n

Getting started with a YouTube Channel<\/h2>\n

The most important factors are to research your audience and to filter your video series topics according to the needs of your audience, based on what they search for online. This can be done through creating a 5-Part Video Series for your channel and addressing the needs of the viewers.<\/p>\n

It\u2019s intricate, but it’s not rocket science. It can be done simply as defined in the planning process below. See it as an opportunity to present yourself as a valuable resource for your audience, addressing their needs. The exercise will attract new viewers, and more importantly, help you to establish yourself as an authority in your niche. This will, as a result, grow your YouTube channel and help you boost your social media marketing<\/a> efforts.<\/p>\n

Build Videos Around a Single Keyword\/Topic<\/strong><\/h2>\n

It\u2019s important to pick your keyword before you even build your video content because it helps you construct the best information around that specific topic. It also helps you remember to include your keyword<\/a> naturally throughout the content so that YouTube picks it up when closed captions are added.<\/p>\n

Once you\u2019ve chosen your keyword, check out the videos that are currently ranking for that topic to make sure you\u2019re on the right track in terms of intent and don\u2019t forget to optimise your title and descriptions. In the Tags box provided,\u00a0include the title of your video and any related search terms that apply to your video. Here\u2019s an Interesting fact: despite popular myths the most successful videos on YouTube are typically\u00a0less than 5 minutes long.\u00a0Start by creating a series of five videos and, like with all things, get your creative juices flowing.<\/p>\n<\/div><\/div>