{"id":2950,"date":"2019-05-16T08:06:34","date_gmt":"2019-05-16T08:06:34","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=2950"},"modified":"2022-09-14T10:02:36","modified_gmt":"2022-09-14T08:02:36","slug":"instagram-updates-you-need-to-know","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/instagram-updates-you-need-to-know\/","title":{"rendered":"Instagram Updates You Need To Know Of"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"620\" height=\"413\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/05\/shutterstock_1018631008-e1557993828145.jpg\" class=\"attachment-full size-full\" alt=\"Trifocus fitness academy - instagram updates\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/05\/shutterstock_1018631008-e1557993828145.jpg 620w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/05\/shutterstock_1018631008-e1557993828145-600x400.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/05\/shutterstock_1018631008-e1557993828145-300x200.jpg 300w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Truth is that Instagram has evolved rapidly over the years since its acquisition by Facebook a while back. This means that the playing field keeps changing, and ever since then, it seems there\u2019s a new feature being released every few weeks by <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/ads-on-instagram\/\">Instagram<\/a>.<\/p>\n<p>So, it\u2019s a no-brainer that it is now more important than ever for businesses to be in the loop and to stay on top of developments in this space. This will give you an edge in your social media marketing. We\u2019ve compiled a list below of the most important changes.<\/p>\n<h2>Instagram updates<\/h2>\n<h2><strong>Story Highlights<\/strong><\/h2>\n<p>This new feature was announced in December of 2017 yet the public only got their hands on it in early 2018. This feature allows for Stories to be archived and placed into one or more galleries. Once this has happened, Stories are able to live past their 24-hour expiration time.<\/p>\n<h2><strong>Algorithm<\/strong><\/h2>\n<p>The Instagram algorithm presents you with content, after considering your interests and relations, based on these three factors:<\/p>\n<ul>\n<li>Interest,<\/li>\n<li>Timeliness,\u00a0and<\/li>\n<li>Relationship.<\/li>\n<\/ul>\n<p>In fact, it\u2019s believed that 90% of posts we see are from our friends and family instead of the initial 50% of the chronological feed. Things like frequency,\u00a0following, and\u00a0usage also help when it comes to determining the type of <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/what-type-of-social-media-content-converts-best\/\">content<\/a> delivered to your feed.<\/p>\n<h2><strong>Instagram\u2019s New API<\/strong><\/h2>\n<p>There are a number of things that you need to know about Instagram\u2019s new API:<\/p>\n<ul>\n<li>Your Instagram Likes are now private. This means that other companies are no longer able to tell which posts you\u2019ve liked or haven\u2019t liked.<\/li>\n<li>Instagram bots\u00a0have officially died.<\/li>\n<li>Searching on Instagram has become limited. The only way to do this is through hashtags.<\/li>\n<li>It is now possible to schedule organic posts via third-party tools.<\/li>\n<\/ul>\n<h2><strong>IGTV<\/strong><\/h2>\n<p>This has been the big announcement to come from Instagram over the last little while, but somehow the excitement significantly died down after its launch. We\u2019d say the wave of success should be on the up real soon because IGTV has completely transformed the way we view videos, by insisting that videos be vertical, instead of horizontal. There\u2019s been a slow migration to using this new feature. Digital marketers needs to take note of IGTV as it is a strong addition to any social media marketing portfolio.<\/p>\n<h2><strong>Story stickers to look out for<\/strong><\/h2>\n<ul>\n<li>Gif stickers: Can you imagine everyone&#8217;s excitement about the news that they could animate static images with gifs? Well, it was over the top. Have you tried it?<\/li>\n<li>Countdown sticker: This sticker was released in December. It allows you to add a countdown clock to your stories.<\/li>\n<li>Questions and Polls: This should be every digital marketer&#8217;s dream. You get to engage with your consumers. In addition, you could use the Poll Sticker for in-depth results on one of two choices.<\/li>\n<li>The Music Sticker: Now you are able to integrate stickers with music.<\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"620\" height=\"465\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/05\/shutterstock_1050387347-e1557993811431.jpg\" class=\"attachment-full size-full\" alt=\"Trifocus fitness academy - instagram updates\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/05\/shutterstock_1050387347-e1557993811431.jpg 620w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/05\/shutterstock_1050387347-e1557993811431-600x450.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/05\/shutterstock_1050387347-e1557993811431-300x225.jpg 300w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/05\/shutterstock_1050387347-e1557993811431-267x200.jpg 267w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Nametags<\/strong><\/p>\n<p>This concept seems to be more of a Snapchat thing because Nametags are basically Snapcodes. This means that they are visual codes which can be scanned using your Instagram camera, and you should be redirected to the content on its link.<\/p>\n<p><strong>Share to Stories<\/strong><\/p>\n<p>It was the first ever native Regram Tool we\u2019ve seen. It allows you to share your feeds as your Story post and it will remain linked to the original post. In addition, when tagged you can share that Story post as your own Story in seconds.<\/p>\n<p><strong>Action Buttons on Business Profiles<\/strong><\/p>\n<p>The other good news is that we saw the introduction of third party integration Action buttons earlier this year. And this integration with third-party tools like Eventbrite, Resy, Fandango, GrubHub, etc. allows you to add an Action button for driving conversions.<\/p>\n<p><strong>Direct Messages <\/strong><\/p>\n<p>This was introduced for live video chats on Instagram. The quality is flawless; it\u2019s much better than Facebook Messenger video and Skype in terms of quality and ease of use.<\/p>\n<p><strong>Adding Alt Text to Posts<\/strong><\/p>\n<p>Instagram has allowed you the ability to add the Alt Text during uploads. This will make sure that your posts are always searchable.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>Want to learn more about how Instagram \u2013 and other social media channels \u2013 can add positively to your digital marketing efforts? The Digital School of Marketing\u2019s <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/social-media-marketing-course\/\">Social Media Marketing Course<\/a> will teach you how to use social media marketing to the benefit of your business. For more information about this and our other online digital marketing courses, visit our <a href=\"http:\/\/www.digitalschoolofmarketing.co.za\">website<\/a>.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/social-media-marketing-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-761 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer06-600x96.jpg\" alt=\"DSM Digital School of Marketing Social media marketing course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/4kpKmnuOwjc?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":2955,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[263],"tags":[363],"class_list":["post-2950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing-blog","tag-instagram-updates"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/2950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=2950"}],"version-history":[{"count":0,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/2950\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/2955"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=2950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=2950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=2950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}