{"id":2939,"date":"2019-05-15T09:26:39","date_gmt":"2019-05-15T09:26:39","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=2939"},"modified":"2022-09-05T19:24:00","modified_gmt":"2022-09-05T17:24:00","slug":"why-digital-copywriters-need-to-know-about-seo","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/seo-blog\/why-digital-copywriters-need-to-know-about-seo\/","title":{"rendered":"Why Digital Copywriters Need to Know about SEO"},"content":{"rendered":"
\"DSM<\/div><\/div>

Search engine optimisation or SEO<\/a> is said to have started in 1997, although it could be argued that it came with the first website in 1991 or when the first search engine launched. Since then, it\u2019s become a buzzword on the lips of most marketers and businesspeople.<\/p>\n

According to Search Engine Land, SEO is \u201cthe process of getting traffic from the \u2018free,\u2019 \u2018organic,\u2019 \u2018editorial\u2019 or \u2018natural\u2019 search results on search engines.\u201d Search engines rank content based on what is most relevant to users. What many digital marketers will be happy to know is that there is no payment involved.<\/p>\n

SEO has become an integral part of digital marketing and, therefore, digital copywriting. There are those who use SEO as the fantastic tool it is to create content that can easily be found by the target market. And then there are those who are confused by SEO; they mostly oppose and resist using it.<\/p>\n

However, if you are a digital copywriter (or function in the digital marketing space), you simply cannot fall into the latter category! You must embrace and utilise SEO to its fullest because you don\u2019t only write for people; you write for the Internet and for people. You have to learn to optimise your content for search engines.<\/p>\n

So, with that being said, here are three reasons why digital copywriters need to know about SEO:<\/p>\n

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  • SEO plays an essential role in digital marketing<\/li>\n<\/ul>\n

    To make it in today\u2019s digital marketing<\/a> worlds, a copywriter must regard SEO as one of the most critical skills. It is also one of the key ways to make money in digital marketing, but this can only be achieved if the digital copywriter understands SEO and can create content that will be highly visible on search engines.<\/p>\n

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    • SEO helps to get and keep people on your site<\/li>\n<\/ul>\n

      The purpose of SEO is to get people to your website. However, as a digital copywriter you must understand that it\u2019s essential to keep people there as well. It doesn\u2019t help people click on your content, only to find it stuffed with keywords but adding no real value to their lives. You have to write for people and Google<\/a>!<\/p>\n<\/div><\/div>