{"id":2915,"date":"2019-05-13T09:10:18","date_gmt":"2019-05-13T09:10:18","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=2915"},"modified":"2022-09-05T19:24:00","modified_gmt":"2022-09-05T17:24:00","slug":"types-of-businesses-can-content-marketing-help","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/content-marketing-blog\/types-of-businesses-can-content-marketing-help\/","title":{"rendered":"What Types of Businesses can Content Marketing Help?"},"content":{"rendered":"
\"DSM<\/div><\/div>

Content is everywhere. Emails, blogs, tweets, landing pages, and newsletters \u2013 they are all examples of content. Every digital marketing<\/a> tool (SEO, links, keywords, etc.) revolves around content but does this mean your business can benefit from content marketing?<\/p>\n

The Content Marketing Institute reported that 58% of marketers and digital marketers spent more on content marketing in 2018 than they did in 2017. This trend is set to continue throughout 2019. There is a very good reason to explain this upswing in spending on content marketing<\/a>. The biggest reason is that content provides a business an increased ROI as opposed to other formats of digital marketing.<\/p>\n

What types of businesses can benefit from content marketing?<\/h2>\n

According to experts, there are four types of businesses that can benefit the most from content marketing. These are:<\/p>\n

Companies starting a content project from scratch<\/h3>\n
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  • For example, a company starting a magazine or blog to promote their business or a specific product or service.<\/li>\n<\/ul>\n

    Companies with something to prove<\/h3>\n
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    • For example, using content marketing because they sell a \u201ctaboo\u201d product, have changed or experienced trouble in leadership, bringing their point across with humour, or disrupting the industry.<\/li>\n<\/ul>\n

      Companies expanding into new areas<\/h3>\n
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      • For example, using content to let clients know they are expanding into a new country or product or service line.<\/li>\n<\/ul>\n

        Companies solving complex issues<\/h3>\n
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        • For example, writing blogs or newsletters to explain complicated concepts, ideas or issues in the industry.<\/li>\n<\/ul>\n

          Now, although the above explains the different stages a business can be in when using content marketing, you still might be unsure if content marketing is the right digital marketing tool for your business.<\/p>\n<\/div><\/div>