{"id":2888,"date":"2019-05-06T07:27:16","date_gmt":"2019-05-06T07:27:16","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=2888"},"modified":"2022-09-14T09:08:46","modified_gmt":"2022-09-14T07:08:46","slug":"how-does-sponsored-hashtag-work-on-twitter","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/how-does-sponsored-hashtag-work-on-twitter\/","title":{"rendered":"How does a Sponsored Hashtag work on Twitter?"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"700\" height=\"494\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/05\/i-public-_relations_and_social_media-c-12-l-2-e1557127488728.jpg\" class=\"attachment-full size-full\" alt=\"DSM Digital school of marketing - sponsored hashtag\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/05\/i-public-_relations_and_social_media-c-12-l-2-e1557127488728.jpg 700w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/05\/i-public-_relations_and_social_media-c-12-l-2-e1557127488728-600x423.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/05\/i-public-_relations_and_social_media-c-12-l-2-e1557127488728-300x212.jpg 300w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/05\/i-public-_relations_and_social_media-c-12-l-2-e1557127488728-283x200.jpg 283w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Ah, the humble <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/what-is-hashtag-how-to-use-it\/\">hashtag<\/a>. It was first used on Twitter by Chris Messina in 2007 to \u2018group\u2019 related tweets together. However, these days you\u2019ll find hashtags on almost every platform \u2013 even on those that don\u2019t use hashtags. If your hashtag is popular, it means you\u2019re trending. If you\u2019re trending, it means traffic. Moreover, traffic means sales!<\/p>\n<p>It was only a matter of time before Twitter saw how much stock businesses put in the trending hashtag. Now, it is possible for you to sponsor a hashtag so that you are able to create your own trends.<\/p>\n<h2>What are sponsored hashtags?<\/h2>\n<p>If you use <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/benefits-social-media-marketing\/\">social media<\/a> for advertising your business, hashtags are a great way to promote and find topics related to you and your industry. In 2016, Twitter introduced the concept of sponsored hashtags or sponsored Tweets so that it became possible to use the hashtag even more.<\/p>\n<p>These \u2018conversational ads\u2019 are promoted Tweets and, as with most advertising tools, the sponsored hashtags include call to action buttons with custom hashtags created specifically for that campaign. The <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/effectively-using-paid-search-when-blogging\/\">call-to-action<\/a> buttons allow you to choose between the custom hashtags and retweet the ad.<\/p>\n<p>However, be warned\u2026 Sponsored hashtags come at a pretty hefty price! So, before you invest your hard-earned money into a sponsored hashtag, you need to be 100% sure it\u2019s going to be worth it for you and your business. Investigate some other social media marketing options, see what the price is of these and how it will affect your ROI.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/318738874?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>How does it work?<\/strong><\/h2>\n<p>Company A sells chocolate and they are promoting their two signature flavours. So, the ad asks their followers to choose their favourite flavour by clicking on one of two sponsored hashtags, namely #HazelnutDelight or #Cookies&amp;Cream.<\/p>\n<p>When the follower clicks on the sponsored hashtag they prefer, the Tweet composer automatically opens with an already-composed Tweet which includes the campaign hashtag. The follower adds their message and retweets the ad or Tweet which includes the company\u2019s original media from the ad. The follower will even get a \u2018thank you\u2019 message from the advertiser.<\/p>\n<p>Also, if followers click on or search for sponsored hashtags, they will see all the relevant Twitter search results for that topic with the promoted tweet from the advertiser at the top.<\/p>\n<h2><strong>Why should you use a sponsored hashtag?<\/strong><\/h2>\n<p>Sponsored hashtags drive earned media for advertisers and promote organic reach. It\u2019s also a simple way to encourage followers to get involved in a brand\u2019s ad campaigns as the call-to-action buttons make it easy to interact. In other words, user engagement is quite high with sponsored hashtags. Moreover, the fact that the original photo or <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/creating-videos-for-your-business\/\">video<\/a> from the ad is also shared with the sponsored hashtag means even more exposure for the company.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>The social media marketing trend is growing. This means that organisations, companies, small businesses and sole proprietors need to have a solid understanding of how to market and grow their brands on social channels. As such they need solid social media strategy training.<\/p>\n<p>Whether you want to break into the world of social media marketing or want to boost your career with an accredited social media certificate this course is for you! The <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/social-media-marketing-course\/\">Social Media Marketing Course<\/a> from the Digital School of Marketing will enable you to grow your brand strategically on any social channel, increase customer engagement and correctly target those who matter most.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/social-media-marketing-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-761 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer06-600x96.jpg\" alt=\"DSM Digital School of Marketing Social media marketing course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/4kpKmnuOwjc?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":2889,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[263],"tags":[350,351],"class_list":["post-2888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing-blog","tag-hashtags","tag-twitter-sponsored-hashtags"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/2888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=2888"}],"version-history":[{"count":0,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/2888\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/2889"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=2888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=2888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=2888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}