{"id":2878,"date":"2019-05-02T08:11:06","date_gmt":"2019-05-02T08:11:06","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=2878"},"modified":"2022-10-17T13:33:51","modified_gmt":"2022-10-17T11:33:51","slug":"why-you-should-be-prioritising-social-media-marketing","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/why-you-should-be-prioritising-social-media-marketing\/","title":{"rendered":"Why you Should be Prioritising Social Media Marketing"},"content":{"rendered":"
\"DSM<\/div><\/div>

According to some of the latest stats, there are some 3.2 billion people on social media. This equates to 42% of the population. 54% of social media browsers use these platforms to research products. This means that social media marketing is extremely powerful for brands and getting their message out to potential customers.<\/p>\n

The conversational pull of social media<\/h2>\n

The question has to be asked as to why social media marketing<\/a> is so powerful. Social media is all about contacting consumers directly. It\u2019s about having a conversation that\u2019s unique to them. It\u2019s not about the \u2018old school\u2019 spray and pray approach to marketing where marketers put together a generic message with the hopes that\u00a0 it will reach favourable ears who would respond to it.<\/p>\n

Through social media<\/a>, consumers are able to contact brands and tell them what they think of certain promotional material and why it\u2019s effective or ineffective. Brands are able to strike up conversations with their target market and make the customers see that their opinions matter to them and shape their business practice.<\/p>\n

Low budgets produce great results with social media marketing<\/strong><\/h2>\n

With the advent of social media, big brands<\/a> no longer have the advantage when it comes to advertising. Small brands can just as effectively put out successful campaigns on social media channels that rival \u2013 and may surpass \u2013 those put out by big brands.<\/p>\n

The secret lies in defining the objectives of the campaign well and devising innovative ways and means that you can use in order to carry these objectives out. During this process, you will need to figure out how much you can afford to spend on the campaign and stick very closely to this budget.<\/p>\n

For example, Burger Revolution \u2013 which is a stand-alone burger restaurant in Ontario, Canada \u2013 has a board in their restaurant where customers can post comments about their experiences at the restaurant. The marketing goal of Burger Revolution is to reach local customers and to make their current customers into repeat customers.<\/p>\n

One of their ongoing social media campaigns is to take one of the comments which were posted and to post these on social media. This activity \u2013 which doesn\u2019t cost that much \u2013 proves to be highly effective at spreading the positive experiences of current customers with a view to attracting new ones.<\/p>\n<\/div><\/div>