{"id":2864,"date":"2019-04-30T13:00:04","date_gmt":"2019-04-30T13:00:04","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=2864"},"modified":"2022-09-14T08:56:18","modified_gmt":"2022-09-14T06:56:18","slug":"best-metrics-to-track-for-social-media-marketing-success","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/best-metrics-to-track-for-social-media-marketing-success\/","title":{"rendered":"The Best Metrics to Track for Social Media Marketing Success"},"content":{"rendered":"
\"DSM<\/div><\/div>

In digital marketing circles, \u2018social media marketing<\/a>\u2019 is one of the buzzwords that\u2019s talked of regularly. It\u2019s well understood by those in the know, however for the start-up business owner \u2013 or a person who doesn\u2019t know much about this line of work \u2013 social media marketing is just a pure expense and not a value-adding activity that translates into tangible returns that the client can see. In other words, money into his or her bank account.<\/p>\n

Thus in order to show clients that marketing on social media channels does indeed bring value to the business, there are a number of metrics that you need to measure in order to show your client that they are, in fact, spending money on tangible returns.<\/p>\n

Social Media Metrics<\/h2>\n

Volume<\/strong><\/h2>\n

In layman\u2019s terms, \u2018volume\u2019 refers to how many people are speaking about you, your product or your particular campaign.<\/p>\n

Facebook<\/a> Insights allows you to measure volume easily with their metric called \u201cpeople talking about this\u201d which measures how many people have posted about your brand page on other people\u2019s walls.<\/p>\n

Learning at what times of the day or week the volume is higher will help you tailor make your posting schedules so that your posts reach more of the relevant people.<\/p>\n

Reach and Engagement<\/strong><\/h2>\n

Simply put, \u2018reach\u2019 is how far the conversation about your brand spread. Yes, a big reach is good but don\u2019t look at it in isolation. Isolate the Tweets or Facebook posts which had the largest reach and then look how many people engaged with it, in other words retweeted it or clicked on the link. This will show you what type of content your audience found the most appealing and will help you to develop more such posts.<\/p>\n<\/div><\/div>