{"id":2804,"date":"2019-04-26T05:44:55","date_gmt":"2019-04-26T05:44:55","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=2804"},"modified":"2022-10-17T13:29:06","modified_gmt":"2022-10-17T11:29:06","slug":"why-do-you-need-a-social-media-marketing-strategy","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/why-do-you-need-a-social-media-marketing-strategy\/","title":{"rendered":"Why do you Need a Social Media Marketing Strategy?"},"content":{"rendered":"
\"DSM<\/div><\/div>

In yesterday\u2019s article, we looked at the nature of the term \u2018social media marketing\u2019. We discovered that marketing on social media is not just about putting a couple of posts on the first platform that you can get your hands on. To be successful with respect to social media marketing, you need to adopt a strategic approach that\u2019s underpinned by the core principles of your business.<\/p>\n

We also chatted a bit about the necessity of having\u00a0 a social media marketing strategy. This is because it informs all the activities that you take on social media and allows you to achieve the goals that you set out to. If you don\u2019t have a plan in place in order to achieve your goals, chances are very good that you won\u2019t be successful in your endeavours.<\/p>\n

How do you put together a social media marketing strategy?<\/h2>\n

Putting together a plan or strategy for your social media marketing efforts is no different than putting together a strategy for any other process in your business. There are a couple of tried-and-trusted principles that you can rely on when you carry out this process.<\/p>\n

Figure out your goals<\/em><\/h3>\n

Your social media strategy needs to be underpinned by your company\u2019s goals. This is because the strategy needs to assist you in meeting the goals that you\u2019ve set out. For example:<\/p>\n