{"id":2801,"date":"2019-04-25T06:05:17","date_gmt":"2019-04-25T06:05:17","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=2801"},"modified":"2022-10-17T13:21:50","modified_gmt":"2022-10-17T11:21:50","slug":"what-is-social-media-marketing","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/what-is-social-media-marketing\/","title":{"rendered":"What is \u2018Social Media Marketing\u2019?"},"content":{"rendered":"
\"DSM<\/div><\/div>

Many people know of the term \u2018social media marketing\u2019, however not many people know what this process actually entails \u2013 at grassroots level. As being a social media marketing is a very lucrative career to get into these days, we thought that we\u2019d unpack exactly what this term means.<\/p>\n

What is marketing?<\/h2>\n

In their book entitled Marketing Management <\/em>(which has now become a staple resource on marketing courses), Philip Kotler and Kevin Lane Keller define \u2018marketing\u2019 as the following:<\/p>\n

\u201cMarketing<\/strong> deals with identifying and meeting human and social needs \u2026 \u2018meeting needs profitably\u2019.\u201d<\/p>\n

The American Marketing Association (AMA) also has also thrown their hat into the ring when it comes to proposing a definition of \u2018marketing\u2019. The AMA states that\u00a0 marketing is \u201c\u2026 an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stake holders.\u201d<\/p>\n

What\u2019s key here in terms of our discussion about social media marketing is \u2018communicating\u2019. Marketing is all about communicating a company\u2019s brand message to their audience so that these audience members will respond well to what is being said and will ultimately buy what the company is offering.<\/p>\n

The crux of social media marketing<\/strong><\/h2>\n

Given that the nucleus of marketing is all about communication, social media marketing is simply about using the medium of social media to communicate a brand, product and\/or service message.<\/p>\n

What\u2019s crucial with respect to marketing on social media<\/a> is that the correct channel needs to be chosen to broadcast your company\u2019s message. If you end up disseminating your message on the wrong channel, you\u2019ll waste the time, budget and effort that you\u2019ve spent on developing your campaign because the social media audience won\u2019t respond to what you\u2019re putting out.<\/p>\n<\/div><\/div>