{"id":2780,"date":"2019-04-18T09:28:04","date_gmt":"2019-04-18T09:28:04","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=2780"},"modified":"2022-10-17T13:25:30","modified_gmt":"2022-10-17T11:25:30","slug":"what-type-of-social-media-content-converts-best","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/what-type-of-social-media-content-converts-best\/","title":{"rendered":"What Type of Social Media Content Converts Best?"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"620\" height=\"437\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/04\/DSM_Infographics_SocialMedia8-e1555427731881.jpg\" class=\"attachment-full size-full\" alt=\"DSM Digital school of marketing - social media content\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/04\/DSM_Infographics_SocialMedia8-e1555427731881.jpg 620w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/04\/DSM_Infographics_SocialMedia8-e1555427731881-600x423.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/04\/DSM_Infographics_SocialMedia8-e1555427731881-300x211.jpg 300w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/04\/DSM_Infographics_SocialMedia8-e1555427731881-284x200.jpg 284w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Social media conversion is the new-age necessity that secures interest and prospects for your business best. It\u2019s what converts online traffic on your business\u2019 social media platforms into profit.<\/p>\n<p>It might seem confusing at first, as any technical or online source of efficiency for one\u2019s business can be tedious. Luckily, regardless of the plethora of platforms businesses use for online exposure (be it Facebook, Twitter, Instagram or You Tube) the content-based functions remain more or less the same. It goes without saying that all <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/what-is-keyword-density-content-marketing\/\">content<\/a>-based functions used for online purposes must translate best to your product or service.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/equipped-to-be-social-media-manager\/\">Social media management<\/a> helps you to:<\/p>\n<ul>\n<li>Reach users that might be interested in your product;<\/li>\n<li>Attract them to follow your accounts and join your online community\u2019;<\/li>\n<li>Keeps you engaged and interactive with active social media customers; and<\/li>\n<li>Allows you to listen to what they have to say about your brand.<\/li>\n<\/ul>\n<p>However, social media conversion is slightly more technical and scientific. This is because it consists of broad analysis of your <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/why-understanding-your-target-market-is-essential-in-an-seo-strategy\/\">target audience<\/a>, fans and followers in terms of age, secondary interests, and other factors that resonate with your brand. It lets you diagnose different pipelines and funnels through which your varying online activity converts more clients, helps define ideal customer behaviours and how to convert existing prospects into the ideal customer.<\/p>\n<h2>What social media content converts best?<\/h2>\n<p>As to what social media content converts best, it is important to note the three stages of conversion.<\/p>\n<p>The first stage is <em>awareness<\/em> in which your target audience has a problem and knows you have a way to solve it. Here, it is important to address your audience and be in communication about their specific problem and how your service or product can solve it.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/280342621?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The second stage is <em>consideration <\/em>in which your target audience is measuring your offer against that of your competitors. This means your offer must be irresistible in a way that appeals to your prospect\u2019s emotions and logic. It should demonstrate value but doesn\u2019t necessarily mean that the offer must be cheaper.<\/p>\n<p>Here is where the content of your social media activity can have significant effect in that you must have proof of what you\u2019re claiming. Prospects need to see how you\u2019ve helped other people achieve what they long to do. This is done by:<\/p>\n<ul>\n<li>Before and after pictures<\/li>\n<li>Testimonials<\/li>\n<li>Case studies<\/li>\n<li>Video footage like explainer videos<\/li>\n<\/ul>\n<p>The final stage is <em>conversion<\/em> that allows you to present prospects with an irresistible offer in which they have come to <em>know<\/em>, <em>like<\/em> and <em>trust<\/em> you. In this stage, you shown proof of results that you can deliver along with guarantees.<\/p>\n<p>At this stage it is very useful to create a sense of urgency or scarcity surrounding your offer. This means that offer might be valid for only a limited time. Whatever your deadline special is, it should persuade the prospect to pursue the offer now versus later or never.<\/p>\n<h2><strong>Feature valuable, high-quality content that is click-worthy <\/strong><\/h2>\n<p>This might be articles, limited offers, how-to guides or invitations to alluring webinars or events. It can also prove helpful to repeat your popular, most-<em>shared<\/em> or <em>liked<\/em> content and social media posts. This will lead to an increase in over-all reach, engagement, and traffic.<\/p>\n<p>The content that you put out must be engaging and should aim to be either <em>helpful<\/em>, <em>interesting<\/em>, <em>entertaining<\/em> or <em>intriguing<\/em>. This can be achieved by creating content that is highly visually stimulating with vibrant colours and stunning pictures.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>The Digital School of Marketing\u2019s <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/social-media-marketing-course\/\"><strong>Social Media Marketing Course<\/strong><\/a> is a unique educational offering in the social media marketing space. It provides the most comprehensive tuition on social media and will allow you to use this exciting medium for your own business. For more information about this and our other online digital marketing courses, visit our <a href=\"http:\/\/www.digitalschoolofmarketing.co.za\"><strong>website<\/strong><\/a>.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/social-media-marketing-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-761 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer06-600x96.jpg\" alt=\"DSM Digital School of Marketing Social media marketing course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/ZyCXRkYzAXQ?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":2781,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[263],"tags":[34,342],"class_list":["post-2780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing-blog","tag-content-marketing-strategy","tag-social-media-content"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/2780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=2780"}],"version-history":[{"count":0,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/2780\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/2781"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=2780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=2780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=2780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}