{"id":2711,"date":"2019-02-25T09:08:20","date_gmt":"2019-02-25T09:08:20","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=2711"},"modified":"2019-09-26T17:36:11","modified_gmt":"2019-09-26T17:36:11","slug":"what-start-up-businesses-need-to-know-about-brand-development","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/what-start-up-businesses-need-to-know-about-brand-development\/","title":{"rendered":"What start-up businesses need to know about brand development"},"content":{"rendered":"

According to the team at Digital School of Marketing, a\u00a0brand is much more than a logo or a slogan\u00a0\u2013 it is the way a consumer or potential customer will recognise you and your company.<\/strong><\/a><\/p>\n

When they see your brand \u2013 be it on an advert in a magazine, social media or a business card \u2013 they must instantly know that the brand stands for you.
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\nBranding is non-negotiable<\/strong>The brand that you develop for your company is your calling card. It shows that people can trust you and are assured of the product or service that they will get when they go to you.Think about Coca-Cola. They have developed a rock-solid brand strategy and ethos that is symbolised by the red label and font that they use for the writing on their bottles. People will seek out the Coca-Cola brand and will go to great lengths to do so.As a small business owner, you want this brand power. You need to make your customers feel that if your product and\/or service is not available at a particular location\u00a0\u2013 they must want to actively seek it out \u2013 whatever it costs. That is the power of the brand and why it\u2019s essential for you to have a brand for your business.
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\nBrand-building essentials<\/strong>Yes, a key component of a brand is indeed a logo and a slogan. You can\u2019t conduct any successful\u00a0branding campaign<\/a>\u00a0without it.<\/p>\n

As a small business owner, there are a couple of essentials that you need to know about the right way you should be building your brand. To start off with, your brand\u00a0must<\/em>\u00a0fit in with your business objectives<\/p>\n

Before you even start picking out the\u00a0colour palette you want to use for your logo, sit down and brainstorm what the objectives of your business are. For example, if you\u2019re operating a copywriting consultancy \u2026<\/p>\n

Think about your goals, and ask yourself the following:<\/u><\/b><\/p>\n