{"id":2597,"date":"2019-03-27T08:00:54","date_gmt":"2019-03-27T08:00:54","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=2597"},"modified":"2022-09-05T19:23:58","modified_gmt":"2022-09-05T17:23:58","slug":"what-is-a-press-office","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/public-relations-blog\/what-is-a-press-office\/","title":{"rendered":"What is a Press Office?"},"content":{"rendered":"
\"DSM<\/div><\/div>

The purpose of having a superior public relations strategy is to be able to describe your product and\/or service offering to your target audience using as many or as few words as you see fit. This doesn\u2019t mean that you can turn your press releases and thought leadership pieces into novels. The benefit of embarking on a public relations strategy<\/a> for your business is that you\u2019re not limited to the miniscule amount of text \u2013 that a display advertisement give you \u2013 to adequately sell your product.<\/p>\n

Public relations may be challenging because, in order to be published in a particular publication, you need to appeal to the editor and make them realise that the article that you\u2019re pitching to them will fit in perfectly with their publication\u2019s audience.\u00a0 It\u2019s at the editor\u2019s discretion what they want to publish on their platform so you have to get them to like you and see your worth if you want to be featured on their platform.<\/p>\n

However, there is a workaround to getting published. Quite a lot of digital platforms have press offices on their platforms. What this means is that platform will create a microsite for you in their environment which is in keeping with your corporate identity. On it, you will be able to publish articles that link to your main site. The benefit of taking out a press office and publishing articles on this platform is that you are guaranteed exposure to this platform\u2019s audience\u00a0 as this is a paid-for service.<\/p>\n

Why choose a press office?<\/h2>\n

The relationship between an organic public relations strategy and a press office is the same as that between Search Engine Optimisation<\/a> (SEO) and Google Pay Per Click Advertising. Just as you\u2019ll use Google PPC to get your site visible while your SEO efforts are gaining traction so will a carefully chosen press office help you to boost your visibility as a thought leader so that other publications may start asking you to contribute to articles that they write.<\/p>\n<\/div><\/div>