{"id":2578,"date":"2019-03-25T08:10:12","date_gmt":"2019-03-25T08:10:12","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=2578"},"modified":"2022-09-05T19:23:58","modified_gmt":"2022-09-05T17:23:58","slug":"why-need-public-relations-strategy","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/public-relations-blog\/why-need-public-relations-strategy\/","title":{"rendered":"Why do you need a Public Relations Strategy?"},"content":{"rendered":"
\"DSM<\/div><\/div>

In our previous article, entitled What is public relations?<\/em><\/a>, we looked at what is meant by the term \u2018public relations\u2019 (PR). In this article, we look at why you need to have a solid PR strategy for your business.<\/p>\n

Reasons you need PR<\/h2>\n

Advertising on its own doesn\u2019t work<\/strong><\/h2>\n

People often ask us why one would need a PR strategy when there is advertising which does exactly the same thing \u2013 in other words lets the public know about what products and\/or services you offer.<\/p>\n

In an advertisement, you have a limited amount of space to communicate what you need to. This limited amount of space is often further decreased by graphics that are necessary to make your advertisement visually appealing. This may not be enough to convince your target audience of the necessity of buying your offering.<\/p>\n

Advertisements play an extremely vital role in your digital marketing campaign but these must be supplemented by well thought-out PR media releases and thought-leadership pieces that elaborate on the benefits of that your audience will gain from purchasing what you have to offer.<\/p>\n

You can measure digital PR\u2019s results<\/strong><\/h2>\n

Today, most publications have an online presence which have as good a reputation as their print counterparts do. They are always looking for content and \u2013 if they decide to run it \u2013 they won\u2019t charge you. However, whether or not the article is published is at the discretion of the editor of that particular publication. If they do decide to publish it, they may edit it to fit in with the tone of the magazine. If you decide to take out a press office on a particular platform, and pay for this service, publication of your piece is guaranteed.<\/p>\n<\/div><\/div>