{"id":2489,"date":"2019-03-12T07:57:54","date_gmt":"2019-03-12T07:57:54","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=2489"},"modified":"2022-09-05T19:23:58","modified_gmt":"2022-09-05T17:23:58","slug":"what-is-keyword-density-content-marketing","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/content-marketing-blog\/what-is-keyword-density-content-marketing\/","title":{"rendered":"What is \u2018Keyword Density\u2019 in Content Marketing"},"content":{"rendered":"
\"DSM<\/div><\/div>

One of the biggest drivers for digital marketers is to get onto the first page of the Google Search Engine Results Pages (SERPs). To do this properly, and not to resort to any black hat SEO techniques, you need to put keywords in your copy which are relevant to your business and which you feel that people \u2013 who have a requirement that your company will fulfil \u2013 will search for.<\/p>\n

The practice of content marketing<\/a> assists with this as it helps you insert these relevant keywords into your site, in a natural manner, through blogs on your site. However, to maximise your content marketing and digital marketing efforts so that you can get prime place on the SERPs you need to have the right keyword density in your articles.<\/p>\n

What is keyword density?<\/h2>\n

The term \u2018keyword density\u2019 refers to how dense \u2013 or full \u2013 an article or piece of web copy is with a particular keyword. There is no specific figure when it comes to what is right or wrong when it comes to what the optimal keyword density is. It all depends on how many words an article has.<\/p>\n

To illustrate what copy \u2013 that is overly dense with keywords – is here\u2019s an example. The keyword being used is \u2018content marketing\u2019:<\/p>\n

Content marketing is a great option for digital marketers to make use of in 2019. This is because content marketing allows you to expand on aspects of your business. Marketing departments across the globe have jumped on the content marketing band wagon.<\/em><\/p>\n

A way that you can modify this paragraph to make the copy sound more natural \u2013 and thus friendlier for search engines \u2013 is the following:<\/p>\n

Content marketing is a great option for digital marketers to make use of in 2019 because this type of marketing allows you to expand on aspects of your business. Marketing departments across the globe have started to use articles and blogs to market their services.<\/em><\/p>\n<\/div><\/div>