{"id":2478,"date":"2019-03-08T09:31:47","date_gmt":"2019-03-08T09:31:47","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=2478"},"modified":"2024-11-12T09:38:22","modified_gmt":"2024-11-12T07:38:22","slug":"customer-acquisition-process-digital-marketing","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/customer-acquisition-process-digital-marketing\/","title":{"rendered":"What is the Customer Acquisition Process in Digital Marketing?"},"content":{"rendered":"
\"DSM<\/div><\/div>

\u201cCustomer acquisition is the process of bringing new customers or clients to your business. The goal of this process is to create a systematic, sustainable acquisition strategy that can evolve with new trends and changes.\u201d (HubSpot blog, June 2018<\/a>)<\/p>\n

This definition sets the stage for what the customer acquisition process in digital marketing is and the value it brings. A customer acquisition strategy is the best combination of media and engagement tools that help businesses gain new customers through targeting and online and offline channels.<\/p>\n

Gaining new customers can be expensive but companies can work smarter by following the customer acquisition process.<\/p>\n

How to get customers via digital marketing<\/h2>\n

Step 1 \u2013 Awareness<\/strong><\/h2>\n

Customers can\u2019t buy from businesses if they aren\u2019t aware of them. The goal of this step in the customer acquisition process in digital marketing is to attract strangers to the brand or business in the hope that they will become visitors. This is also where lead generation takes place. A good digital marketing strategy will focus on the specific tools and channels that a business can use to create awareness.<\/p>\n

Examples of tools that a business can use to generate awareness of their products and\/or services are:<\/p>\n