{"id":2364,"date":"2019-02-19T08:33:55","date_gmt":"2019-02-19T08:33:55","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=2364"},"modified":"2024-12-18T12:30:17","modified_gmt":"2024-12-18T10:30:17","slug":"how-does-one-deliver-value-in-digital-marketing","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/how-does-one-deliver-value-in-digital-marketing\/","title":{"rendered":"How does one Deliver Value in Digital Marketing?"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"620\" height=\"437\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/02\/i-paid_advertising-c-1-l-8-e1550565217292.jpg\" class=\"attachment-full size-full\" alt=\"DSM Digital school of marketing - value in digital marketing\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/02\/i-paid_advertising-c-1-l-8-e1550565217292.jpg 620w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/02\/i-paid_advertising-c-1-l-8-e1550565217292-600x423.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/02\/i-paid_advertising-c-1-l-8-e1550565217292-300x211.jpg 300w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/02\/i-paid_advertising-c-1-l-8-e1550565217292-284x200.jpg 284w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Digital marketing is a vital part of any business operating in today\u2019s global market. Digital marketers have the task of building digital relationships before closing a sale. Without it, a business will not survive. But with so many people and companies offering digital marketing services, how do you differentiate yourself? How do you add value to your clients through digital marketing?<\/p>\n<h2>Advantages of Digital Marketing<\/h2>\n<h2><strong>Provide exposure to the right audience<\/strong><\/h2>\n<p>Unlike <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/studying-digital-marketing-outweighs-traditional-marketing-courses\/\">traditional marketing<\/a>, digital marketing done right has no constraints regarding location. You can expose your clients to the people they want to target in every city and country around the world. And it\u2019s also not swing-and-a-miss targeting. You can help them reach specific genders, ages and job titles which means more business or potential business for your clients.<\/p>\n<h2><strong>Provide insights into their consumers<\/strong><\/h2>\n<p>Not only can you help your clients reach the right audience but you can also give them data and information about their potential customers and clients. These insights can be used to create or improve your clients\u2019 digital strategy, products and services. It will also help you create a value loop for your clients so they create, communicate, analyse and act in the best way to reach new customers and keep existing ones.<\/p>\n<p>There are superb tools available &#8211; such as <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/understanding-power-google-analytics\/\">Google Analytics<\/a> &#8211; which will give you all the information that you need about who is visiting your website. You can use this information to tailor make your future digital marketing campaigns so that you can reach new audiences.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/285961086?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>Create an integrated consumer experience<\/strong><\/h2>\n<p>Another way that you can add value to your clients through digital marketing is by creating an integrated consumer experience. In today\u2019s market, customers want to engage with brands and, as a digital marketer, you can help your clients build those relationships and prevent losing new business opportunities.<\/p>\n<p>At the core of a successful integrated consumer experience, with your company, is developing a rock-solid brand for your products and\/or services. A brand is so much more than just your logo or company tagline. It\u2019s the feeling of trust that people feel when they hear your name so that they feel that they have no choice but to buy what you\u2019re offering. (<a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/principles-brand-management-success\/\">Read<\/a> our article \u2013 entitled <em>The 5 Most Important Principles for Brand Management Success<\/em> \u00a0&#8211; for an introduction on how to start building your company\u2019s brand.)<\/p>\n<p>To get a comprehensive view of how to build a brand that truly reflects your company\u2019s mission and values, you need to study an accredited <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-brand-management-course\/\">brand management course<\/a>. Read more <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-brand-management-course\/\">here<\/a>.<\/p>\n<p>There are millions of ways a digital marketer can add value to your clients. If you want to learn more about the power of digital marketing, contact the <a href=\"http:\/\/www.digitalschoolofmarketing.co.za\">Digital School of Marketing<\/a> today.<\/p>\n<h2>Don&#8217;ts in Digital Marketing<\/h2>\n<h2><strong>Making the same posts across many digital platforms<\/strong><\/h2>\n<p>Some people \u2013 especially those who are short of time, like entrepreneurs who are just starting out in their chosen field \u2013 generate a post for social media and post the exact same copy with the identical image across all of their social media platforms.<\/p>\n<p>Yes, this does save time, but \u2013 in the long run \u2013 it will hurt your SEO efforts immensely and will probably downgrade your website on the Search Engine Results Pages (SERPs). This is because Google does not like duplicate content and favours original, well thought-out pieces.<\/p>\n<p>So, by all means post about the same thing on your social media channels but rather tweak your wording so that it is different across all platforms. If you\u2019re struggling with time, use a tool \u2013 such as Hootsuite \u2013 which allows you to schedule a number of posts at a time, across various social media channels so that you can maintain your levels of creativity.<\/p>\n<h2><strong>Not checking that your links work<\/strong><\/h2>\n<p>It is a common mistake to not check that the links, which you post onto your social media channels and send to other third party sites to see if they work. Sometimes, it happens that you may not see that you have included a full stop when you\u2019ve pasted your link into a mail that you\u2019ve sent to another person. This happens more often than you think.<\/p>\n<p>The results for your digital marketing will be devastating as you will have lost the traffic from the third party site \u2013 and the potential leads that may have come with them.<\/p>\n<p>So before you click post or press send, make sure that your link works and doesn\u2019t give a 404 error. It will take you a couple of seconds but will give you a lot of benefits in the long run.<\/p>\n<h2><strong>Posting an article with spelling mistakes<\/strong><\/h2>\n<p>This is a big no-no. It shows that you haven\u2019t taken the time to carefully check your article and are not proud of the work that you put out. This translates negatively into your company\u2019s brand image because if a customer \u2013 or potential customer \u2013 sees that your website and articles are riddled with spelling mistakes, this lack of care will make them ask the question if you can\u2019t take pride in your website, will you take pride in the work that you do for them?<\/p>\n<p>If spelling and grammar are not your strong suit, before you post any website content or articles make sure that you run a spellcheck in your word processor. Alternatively, invest in a tool such as Grammarly which will critique your writing and will give you tips on how to improve it. (To improve your writing even further, what you can do is go on a <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-copywriting-and-content-marketing-course\/\">digital copywriting and content marketing course<\/a> which will give you the tools to create the perfect piece of copy for your website.)<\/p>\n<p>There are loads of other slip-ups that people make with their digital marketing that are so easy to avoid but so many people make. Make sure that you take the time to double check everything that you put out on your online channels so that you will reap the ROI you\u2019ve worked so hard for.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>Become an expert in digital marketing with DSM\u2019s <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-marketing-course\/\">Digital Marketing Course<\/a>. As one of the only digital marketing courses to be accredited by the Media, Information and Communication Technologies Sector Education and Training Authority (MICT SETA), completing this course will make you an SEO specialist, social media manager extraordinaire and a digital copywriting authority. In other words, you\u2019ll be an all-round digital marketer guru. If you are ready to learn digital marketing and propel yourself in the fastest-growing career of the century, then this course is just for you!<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-marketing-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-759 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer04-600x96.jpg\" alt=\"DSM Digital School of Marketing Digital Marketing course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/ZyCXRkYzAXQ?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":2365,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[262],"tags":[282,281],"class_list":["post-2364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-blog","tag-advantages-of-online-marketing","tag-digital-marketing-benefits"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/2364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=2364"}],"version-history":[{"count":0,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/2364\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/2365"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=2364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=2364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=2364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}