{"id":23103,"date":"2025-04-03T09:00:02","date_gmt":"2025-04-03T07:00:02","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=23103"},"modified":"2025-03-28T12:25:04","modified_gmt":"2025-03-28T10:25:04","slug":"understanding-ransomware-and-cyber-security-strategies","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/cyber-security-blog\/understanding-ransomware-and-cyber-security-strategies\/","title":{"rendered":"Understanding Ransomware and Cyber Security Strategies"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Ransomware has become increasingly disruptive and\u2002costly in the cyber security landscape. Initially, small attacks\u2002on individual users have become a complex global problem for governments, hospitals, businesses and critical infrastructure.<\/p>\n<p>Ransomware is malicious software that\u2002prevents users from accessing their systems or encrypting data until a ransom is paid. The attackers typically request payment in cryptocurrency,\u2002making them difficult to trace. This speed of spread and devastating impact \u2014\u2002in lost data, downtime, reputation and financial implications \u2014 makes ransomware especially dangerous.<\/p>\n<p>Today, cyber security specialists\u2002consider ransomware one of the biggest threats to organisations of all sizes. You gain access through phishing emails, compromised websites or software vulnerabilities. Once inside, the malware spreads \u201claterally,\u201d searching for\u2002Valuable files and locking them down. For victims, it\u2019s a cruel choice: pay up or have their vital data cut\u2002off.<\/p>\n<p>Ransom attacks have been on the rise and have shown the need for businesses and\u2002institutions to harden their cyber security posture. It\u2019s not just about protecting files; it\u2019s\u2002about safeguarding operations, customer trust and, in some cases, lives. Healthcare systems, for\u2002instance, have been crippled by ransomware attacks that delay surgeries or lock up patient records.<\/p>\n<h2><strong>What is Ransomware and How Does It Work?<\/strong><\/h2>\n<p>Ransomware\u2002is malicious software used to encrypt a victim\u2019s files or lock them out of their systems until a ransom is paid. It\u2019s one of\u2002the most debilitating <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/cyber-security-course\/\">cyber security<\/a> threats because it halts operations immediately. Ransomware mainly comes in two Flavours: locker ransomware that locks you out of the whole (user) system and crypto ransomware \u2013 or file-encrypting malware \u2013 that grabs specific files and holds them hostage by offering\u2002a decryption key for payment.<\/p>\n<p>The attack almost always starts with a phishing\u2002email or an infected link. A user clicks without realising,\u2002and the malware quietly installs itself in the background. From there, it scans\u2002the network, looking for valuable data or more vulnerable systems. In more sophisticated cases, ransomware can sit still as it gathers information or extends the attack further into the enterprise and\u2002only then, set off the encryption process.<\/p>\n<p>After activation, this ransomware encrypts the files and shows a\u2002ransom note. Victims are typically threatened with\u2002a short window to pay, or the data will disappear forever. A ransom note often follows attacks, and payments are commonly requested in Bitcoin or\u2002another cryptocurrency, making it challenging for perpetrators to trace.<\/p>\n<p>Ransomware attacks\u2002are now more common and more sophisticated than ever. And some variants now exfiltrate data before encrypting it, using the threat of leaking sensitive information as added leverage, a tactic known as double\u2002extortion.<\/p>\n<p>From a cybersecurity\u2002perspective, ransomware directly threatens the perimeter-based defenses. Simple human errors, weak credentials, unpatched software and unmonitored\u2002endpoints play a significant role. When it gets in, it can fly\u2002past internal guards if systems are not adequately walled off or monitored.<\/p>\n<p>The best way to develop a solid defense is\u2002to know and understand how ransomware works. Understanding attack\u2002vectors, behaviours, and tactics can help organisations spot threats early and mitigate exposure.<\/p>\n<h2><strong>Why Ransomware is Growing as a Cyber Security Threat<\/strong><\/h2>\n<p>The rise of ransomware is happening exponentially and is a confluence of technical, financial, and behavioural elements. And from a\u2002<a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/cyber-security-course\/\">cyber security<\/a> perspective, the threat is moving faster than many defences can cope with. Groups that refuse to evolve\u2002are becoming low-hanging fruit.<\/p>\n<p>Profitability is\u2002one strong driver. The cyber criminals know\u2002this: ransomware attacks are low risk and high reward. Cryptocurrency offers attackers untraceable payments and allows them\u2002to scale globally. Ransomware-as-a-Service\u2002(RaaS) is a platform that makes it easy for even low-level hackers to run complex attacks. They now sell or lease\u2002these kits on the dark web \u2014 complete with customer service \u2014 making cybercrime more straightforward than ever.<\/p>\n<p>Second, lots of businesses remain\u2002unprepared. They operate old systems, employees lack cyber security awareness, and they do not have enough backups\u2002or incident response plans. All of which\u2002create ideal conditions for ransomware to flourish.<\/p>\n<p>The rise\u2002of remote work has also contributed. Employees use personal devices, connect to unsecured Wi-Fi, and access sensitive systems outside\u2002the traditional network perimeter. It has\u2002also opened new doors for hackers to walk through.<\/p>\n<p>The\u2002other consideration is targeting selection. Attackers are targeting more and more industries that can\u2019t tolerate downtime \u2014 including healthcare, education and\u2002municipal governments. These industries are likelier\u2002to pay ransom to get back online.\u201d Some ransomware groups act\u2002out of political or ideological motives \u2014 using attacks as a protest or disruption. It\u2019s not\u2002just money in these cases \u2014 it\u2019s chaos.<\/p>\n<h2><strong>Common Cyber Security Weaknesses Ransomware Exploits<\/strong><\/h2>\n<p>However, ransomware doesn\u2019t come from nowhere; it exploits\u2002vulnerabilities within an organisation\u2019s <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/cyber-security-course\/\">cyber security<\/a> posture. Finding and fixing these vulnerabilities are the keys to stopping an attack before it starts.<\/p>\n<p>Phishing\u2002attacks continue to be the leading vector. All attackers\u2002must do is get employees to click on a malicious link or download an infected attachment, and attackers get all the access they need. This is particularly perilous in businesses where cybersecurity education is minimal or a low\u2002priority.<\/p>\n<p>Weak passwords\u2002are another huge problem. Many organisations do not enforce strong password policies\u2002or do not set up multi-factor authentication (MFA). Attackers can then use credential-stuffing techniques (trying leaked passwords from\u2002one site across various other systems).<\/p>\n<p>Falling behind on patches is\u2002a significant vulnerability. Most\u2002strains of ransomware exploit well-known vulnerabilities in unpatched systems. When patches\u2002are delayed or ignored, the door is open to exploitation.<\/p>\n<p>One standard attack is on open RDP (Remote\u2002Desktop Protocol) ports. Many IT teams set up remote access, but don\u2019t secure it properly, making it easy for attackers to brute-force their way\u2002in.<\/p>\n<p>Without network segmentation, risk is\u2002elevated as well. In many cases, it is like opening a box of ransomware\u2002on one system and allowing it to roam laterally across the network without restriction. Good segmentation can\u2002contain infections and the damage.<\/p>\n<p>Worse, without adequate backups, the organisations have no clean option to recover, adding to the pressure to pay the ransom. Backups on the same network can also get encrypted during an\u2002attack if no protection exists.<\/p>\n<p>These vulnerabilities aren\u2019t only a matter of technology\u2014they\u2019re a\u2002matter of organisation. They point to deficiencies\u2002in policies, priorities and cybersecurity culture. To address them, technical solutions and\u2002a commitment from leadership are needed to develop a security-first mindset in the company.<\/p>\n<h2><strong>Ransomware Attacks\u2002Prevention and Response: Mitigation Strategies<\/strong><\/h2>\n<p>An approach with multiple layers of defense can reduce the risk of a ransomware attack. There\u2019s prevention, detection, and response, which are all critical pieces to\u2002protecting your environment.<\/p>\n<p>User training and awareness<\/p>\n<p>Your workers are the\u2002front line of defense. Training them\u2002to spot phishing emails, suspicious links and social engineering, all repeated. Simulated phishing\u2002tests are great for measuring and building awareness over time.<\/p>\n<p>MFA\u2002(multi-factor authentication)<\/p>\n<p>Two-factor authentication (2FA), which includes\u2002MFA, should be used as much as possible for email, VPN, and admin accounts. MFA can prevent unauthorised access\u2002even when credentials are compromised.<\/p>\n<p>Patch management<\/p>\n<p>Use devices with current software, operating system and\u2002firmware. Cybersecurity teams must have a\u2002process for routinely patching and upgrading legacy systems.<\/p>\n<p>APTs (Advanced persistent\u2002threats)<\/p>\n<p>Use endpoint focus measures to detect and respond to atypical activity, like file encryption or\u2002unauthorised access. They can also help defend\u2002against ransomware spreading.<\/p>\n<p>Network segmentation<\/p>\n<p>Isolate\u2002mission-critical systems and sensitive data from general networks. So, if ransomware gets into one part of the\u2002system, it can\u2019t propagate rapidly to the rest.<\/p>\n<p>Secure backups<\/p>\n<p>Keep backups that are encrypted, offline and\u2002periodically tested. Please ensure they are on a device, not your leading\u2002network. These backups allow operations to be restored without paying ransom in\u2002case of an attack.<\/p>\n<p>Incident response plan<\/p>\n<p>Have a documented ransomware boilerplate and tested\u2002response plan. IT, legal, communication \u2014 all need to know\u2002their part. Timely response minimises damages\u2002and lowers the downtime.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/cyber-security-course\/\">Cyber security<\/a> is not about attack or\u2002defense; it\u2019s about resilience. Ransomware doesn\u2019t have to be a\u2002catastrophe with the right strategy. It can\u2002be an event your organisation is well prepared to face.<\/p>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p>Ransomware isn\u2019t just the\u2002latest buzz; it\u2019s a top 10 <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/cyber-security-course\/\">cyber security<\/a> threat for individuals, businesses and critical institutions. It can shut down operations, expose sensitive data, and cause financial and reputational damage that can take years\u2002to recover. Ransomware is dangerous because it leverages human behaviour, outdated systems and missed opportunities for better cybersecurity\u2002planning in an organisation. But while the\u2002threat is real, it\u2019s not unavoidable. With the right\u2002approach, organisations can minimise their exposure and strengthen their defenses. Cyber security strategies\u2002integrating user education, technical safeguards, and incident preparedness are paramount. There is no absolute defense that will prevent every attack, but a layered approach can\u2002delay, detect, and contain threats before they escalate. Cybersecurity\u2002is more than just the job of the IT department. It\u2019s\u2002a company-wide commitment.<\/p>\n<h2><strong><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">GET IN TOUCH WITH THE DIGITAL SCHOOL OF MARKETING<\/a><\/strong><\/h2>\n<p>Equip yourself with the essential skills to protect digital assets and maintain consumer trust by enrolling in the\u00a0<a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/cyber-security-course\/\">Cyber Security Course<\/a>\u00a0at the\u00a0<a href=\"https:\/\/digitalschoolofmarketing.co.za\/\">Digital School of Marketing<\/a>. Join us today to become a leader in the dynamic field of cybersecurity.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/cyber-security-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20852 size-woocommerce_single entered lazyloaded\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2024\/07\/Cyber-Security-600x96.jpg\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2024\/07\/Cyber-Security-600x96.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2024\/07\/Cyber-Security-300x48.jpg 300w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2024\/07\/Cyber-Security-1024x164.jpg 1024w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2024\/07\/Cyber-Security-768x123.jpg 768w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2024\/07\/Cyber-Security.jpg 1250w\" alt=\"DSM Digital School of Marketing - Cyber Security\" width=\"600\" height=\"96\" data-lazy-srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2024\/07\/Cyber-Security-600x96.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2024\/07\/Cyber-Security-300x48.jpg 300w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2024\/07\/Cyber-Security-1024x164.jpg 1024w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2024\/07\/Cyber-Security-768x123.jpg 768w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2024\/07\/Cyber-Security.jpg 1250w\" data-lazy-sizes=\"(max-width: 600px) 100vw, 600px\" data-lazy-src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2024\/07\/Cyber-Security-600x96.jpg\" data-ll-status=\"loaded\" \/><\/a><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Frequently Asked Questions<\/h3>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-tabs style_default switch_click accordion has_scrolling\" style=\"--sections-title-size:inherit\"><div class=\"w-tabs-sections titles-align_none icon_chevron cpos_right\"><div class=\"w-tabs-section\" id=\"j06b\"><button class=\"w-tabs-section-header\" aria-controls=\"content-j06b\" aria-expanded=\"false\"><div class=\"w-tabs-section-title\">What is ransomware, and how does it impact cybersecurity?<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-j06b\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Ransomware is malicious software\u2002that encrypts files or blocks access to a system and then asks for a ransom payment \u2014 typically demanded in cryptocurrency \u2014 for restoration. Its capability of impairing reputations and causing substantial financial losses makes it one of\u2002the biggest cybersecurity threats today. When ransomware hits an organisation, it can\u2002stop workflows, lock employees out of sensitive data and create compliance issues if personal data is disclosed. Other variants steal data before they encrypt it, threatening to publicly leak information unless the ransom is paid \u2014 a tactic dubbed\u2002double extortion. Ransomware attacks can propagate throughout a network quickly, especially if security hygiene in areas such as patching and\u2002segmentation is poor.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"i240\"><button class=\"w-tabs-section-header\" aria-controls=\"content-i240\" aria-expanded=\"false\"><div class=\"w-tabs-section-title\">How do ransomware attacks usually begin?<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-i240\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Most ransomware attacks\u2002start via phishing emails. Note: These emails would encourage the recipients to click on malicious links or download infected attachments designed to be new on the system and install malware. Once an organisation is breached, the ransomware propagates across the\u2002network, typically with stolen credentials, unpatched vulnerabilities in software, or unsecured remote desktop protocols (RDP). Malicious websites,\u2002infected USB drives, and compromised software downloads are other entry points. Weak passwords are often the target of brute-force attacks that attackers use to guess\u2002access details to different systems. Many ransomware campaigns are automated, scouring the internet for vulnerable systems\u2002to compromise. Since many attacks depend on human error, user awareness and good cyber security hygiene\u2002are paramount.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"r3fe\"><button class=\"w-tabs-section-header\" aria-controls=\"content-r3fe\" aria-expanded=\"false\"><div class=\"w-tabs-section-title\">Why is ransomware considered a top cybersecurity threat today?<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-r3fe\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>High disruption potential and attackers\u2019 low bar for entry make ransomware a number\u2002one cybersecurity threat. It can cripple operations, block access to critical systems, and result\u2002in irreversible data loss or exposure. It\u2019s also\u2002lucrative for criminals. However, due to the introduction\u2002of Ransomware-as-a-Service (RaaS), even novice hackers can use powerful attacks by employing rented malware kits. These kinds of threats are on the rise and becoming more sophisticated. They\u2002tend to target crucial sectors, such as health care, education, and government organisations, which are more inclined to pay quickly to regain access. Ransomware\u2019s ability to spread laterally through a network and exploit multiple vulnerabilities makes it\u2002especially catastrophic. It also evades traditional defences by requiring social engineering and unpatched systems.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"s5bc\"><button class=\"w-tabs-section-header\" aria-controls=\"content-s5bc\" aria-expanded=\"false\"><div class=\"w-tabs-section-title\">What can organisations do to prevent ransomware attacks?<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-s5bc\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The secret to ransomware prevention lies in a mix of people, processes,\u2002and technology. Train employees regularly, for instance, to\u2002recognise phishing emails and suspicious links or downloads: most attacks begin here. Enforce strong password policies and mandate\u2002multi-factor authentication (MFA) to make unauthorised account takeover more difficult. Regularly update all software and systems\u2002with the latest patches to patch known vulnerabilities. Restrict access\u2002to mission-critical systems and segment the network so that a compromise in one area doesn\u2019t compromise the entire enterprise. Implement advanced endpoint protection and\u2002real-time monitoring tools to identify anomalous activity early. Above all, it is vital to keep secure offline backups of all\u2002essential data. You should test your backups regularly and store them off the\u2002main network. If\u2002they are attacked, having clean, accessible backups will enable rapid recovery without paying a ransom.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"b775\"><button class=\"w-tabs-section-header\" aria-controls=\"content-b775\" aria-expanded=\"false\"><div class=\"w-tabs-section-title\">What should you do if your organisation is hit by ransomware?<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-b775\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>When ransomware impacts your organisation, respond immediately and implement your cybersecurity incident response plans. First, immediately isolate any affected systems\u2002to contain the malware. Notify your IT and security teams, and where appropriate, engage a cybersecurity firm or managed detection and\u2002response (MDR) provider. Alert management\u2002and assess whether sensitive data was accessed or exfiltrated. Don\u2019t pay the ransom without consulting\u2002with legal and cybersecurity professionals \u2014 paying doesn\u2019t ensure full recovery and can incentivise more attacks in the future. Notify relevant authorities of the\u2002breach, especially if personal data is protected. If possible, start\u2002restoring systems from clean, offline backups. Once you\u2002have achieved containment, complete a forensic analysis to ascertain how this breach happened and which vulnerabilities were exploited.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"f921\"><button class=\"w-tabs-section-header\" aria-controls=\"content-f921\" aria-expanded=\"false\"><div class=\"w-tabs-section-title\">How can businesses build resilience against ransomware threats?<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-f921\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>First, ensure you have strong cybersecurity fundamentals in place; train employees regularly, enforce\u2002MFA, and patch systems regularly. Use strong backup solutions \u2014 stored on\u2002offline and\/or cloud services \u2014 and regularly prove they\u2019re recoverable. Employ network segmentation to reduce threats and limit\u2002damage from any breaches. Deploy endpoint detection and response (EDR)\u2002tools to detect the behaviour as soon as it occurs. Prepare\u2002and practice a comprehensive incident response plan, with assigned roles across IT, legal, communications and leadership teams. Cyber insurance may\u2002also reduce financial ramifications. Becomes the priority and treats cybersecurity as a business-critical function,\u2002not purely an IT job.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. 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