{"id":2288,"date":"2019-02-15T07:00:37","date_gmt":"2019-02-15T07:00:37","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=2288"},"modified":"2025-02-13T12:30:00","modified_gmt":"2025-02-13T10:30:00","slug":"nine-tips-to-become-a-proficient-digital-marketer","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/blog\/nine-tips-to-become-a-proficient-digital-marketer\/","title":{"rendered":"Nine Tips To Become A Proficient Digital Marketer"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"768\" height=\"503\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/02\/shutterstock_438088582-768x503.jpg\" class=\"attachment-us_768_0 size-us_768_0\" alt=\"DSM Digital school of marketing - digital marketer\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/02\/shutterstock_438088582-768x503.jpg 768w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/02\/shutterstock_438088582-600x393.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/02\/shutterstock_438088582-300x197.jpg 300w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/02\/shutterstock_438088582.jpg 800w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>If you\u2019re interested in a digital marketing career, 2019 is a great time to get started. \u00a0According to research, the <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/similarities-between-digital-marketing-traditional-marketing\/\">digital economy is growing\u00a0three times faster than traditional marketing<\/a> campaigns (such as print, radio and television).<\/p>\n<h2>What Does a Digital Marketer Do?<\/h2>\n<p>Part of the responsibilities of a digital marketer is to develop, implement and manage digital marketing campaigns. These must \u00a0promote a company and its products and\/or services.<\/p>\n<p>The online marketer plays a hugely significant role in ramping up brand awareness within the digital space. He or she drives traffic to a particular website and acquires customers for the owner of that site. It must be a passion of digital marketers to identify and evaluate new digital technologies. They use Web analytics tools to measure site traffic. This is so that they can better optimise digital marketing campaigns, email marketing, social media as well as display and search advertising.<\/p>\n<p>Whether you realise it not or, we all have some experience in digital marketing. Every time you update your <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/necessary-skills-for-a-social-media-manager\/\">social media<\/a> accounts you\u2019re practising a form of digital marketing by promoting your personal brand to your family and friends.<\/p>\n<p>If you\u2019re wondering what it takes to be more proficient, here are some tips to help you master the fundamentals of digital marketing.<\/p>\n<h2><strong>Networking <\/strong><\/h2>\n<p>Although there is a flood of information available online, nothing beats talking to people who work in the industry. Enhance your skills by attending industry workshops and conferences to nurture relationships with other digital marketers. The relationships you forge can provide support, guidance and help to open doors to opportunities you might not have otherwise found.<\/p>\n<h2><strong>Willingness To Learn<\/strong><\/h2>\n<p>Digital marketing experts are in demand across the globe. In this rapidly growing and incredibly competitive industry, passion and a desire to succeed is required. Therefore, it\u2019s easy for businesses to differentiate between candidates who have the willingness to learn, and those who are along for the ride. An eagerness to learn will work to your advantage.<\/p>\n<h2><strong>Stay Updated<\/strong><\/h2>\n<p>Stay on top of industry news, content, and various updates by following major digital marketing sites and influential people on social media. Major players such as Google, Facebook, <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/ads-on-instagram\/\">Instagram<\/a> and Twitter are constantly updating their paid advertising platforms and algorithms. A good digital marketer will always need to be aware of the latest changes.<\/p>\n<h2><strong>Build Your Personal Brand<\/strong><\/h2>\n<p>If you want to show an employer that you can build their company\u2019s visibility, create a personal brand of your own. A strong online presence could potentially be the deciding factor between two candidates who have applied for the same job. Your brand doesn\u2019t have to be something complicated. Find something you love, engage with like-minded people \u2013 and that\u2019s your personal <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/difference-brand-management-brand-leadership\/\">brand<\/a>!<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/285961027?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>Learn The Terminology<\/strong><\/h2>\n<p>Digital marketers need to be comfortable with concepts such as <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/seo-and-web-analytics-course\/\">Search Engine Optimisation<\/a> (SEO), Pay Per Click (PPC), Digital Display Marketing (Ad Ops), Web Analytics and Reporting. These concepts are easy to mix up and need to be mastered to analyse digital marketing campaigns and understand what elements worked or failed. Being able to do this is dependent on your ability to understand the industry jargon.<\/p>\n<h2><strong>Personal Projects<\/strong><\/h2>\n<p>Just because someone has been in the industry longer than you doesn\u2019t necessarily mean they have all the answers. Have personal projects to test out your theories on. Try your hand at multiple disciplines such as SEO, PPC, Social Media or Content Marketing. If you\u2019re not up to speed with SEO, for example, take an <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/seo-and-web-analytics-course\/\">SEO Course<\/a>! Take accountability for the success or failure of your projects.<\/p>\n<h2><strong>Master Content Creation<\/strong><\/h2>\n<p>Content is the foundation for all marketing. When content is done well, and you\u2019re delivering superior value to your audience, you\u2019ll see an increase in engagement, leads, sales and overall organic visibility. But creating good content isn\u2019t always easy. The most important components you\u2019ll need to learn and understand are:<\/p>\n<ul>\n<li>Creating a content marketing strategy that you can be proud of,<\/li>\n<li>Designing incredible &#8220;10x&#8221; content. This is content that is 10 times\u00a0better than that of your competitors,<\/li>\n<li>Promoting your content in the best possible ways, and<\/li>\n<li>Knowing the type of content your audience wants.<\/li>\n<\/ul>\n<h2><strong>Be Prepared For The Grind<\/strong><\/h2>\n<p>The perception of digital marketing is often quite glamorous. But in, all honesty, it\u2019s often more technical and data driven than we would like to admit. A digital marketer will always communicate their marketing strategy to a team of developers or designers. They have a responsibility to incorporate your recommendations. A basic knowledge of HTML and graphic design would be advantageous.<\/p>\n<h2><strong>Certification<\/strong><\/h2>\n<p>If you really want to make a name for yourself in the digital marketing industry, completing an accredited <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-marketing-course\/\">digital marketing course<\/a> will help. There are a variety of digital marketing courses available at the <a href=\"https:\/\/digitalschoolofmarketing.co.za\/\">Digital School of Marketing<\/a> to help you achieve your career goals.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/\">DSM<\/a> is the only college to offer accredited education in the digital arena. We are accredited by the MICT SETA. We invite you to visit our <a href=\"http:\/\/www.digitalschoolofmarketing.co.za\">website<\/a> so that you can see how we can help you supercharge your career!<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-marketing-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-759 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer04-600x96.jpg\" alt=\"DSM Digital School of Marketing Digital Marketing course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/ZyCXRkYzAXQ?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":2289,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[262,1],"tags":[276,277],"class_list":["post-2288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-blog","category-blog","tag-digital-marketer-job-description","tag-online-marketing-duties"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/2288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=2288"}],"version-history":[{"count":0,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/2288\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/2289"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=2288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=2288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=2288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}