{"id":2259,"date":"2019-02-11T08:00:43","date_gmt":"2019-02-11T08:00:43","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=2259"},"modified":"2022-10-17T13:29:19","modified_gmt":"2022-10-17T11:29:19","slug":"why-grow-your-leads-through-facebook-marketing","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/why-grow-your-leads-through-facebook-marketing\/","title":{"rendered":"Why Grow your Leads through Facebook Marketing"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"620\" height=\"437\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/02\/DSM_Infographics_SocialMedia56-e1549871970511.jpg\" class=\"attachment-full size-full\" alt=\"DSM Digital school of marketing - facebook marketing\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/02\/DSM_Infographics_SocialMedia56-e1549871970511.jpg 620w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/02\/DSM_Infographics_SocialMedia56-e1549871970511-600x423.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/02\/DSM_Infographics_SocialMedia56-e1549871970511-300x211.jpg 300w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/02\/DSM_Infographics_SocialMedia56-e1549871970511-284x200.jpg 284w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Whether you are just starting to grow Facebook marketing leads or you\u2019re a seasoned ads and social media marketing whiz, you can always learn lots of new tricks and hacks by keeping up with the latest Facebook marketing trends or by completing a <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/social-media-marketing-course\/\">social media course<\/a>.<\/p>\n<p>There are may reasons why you should advertise on Facebook.\u00a0 Not only is Facebook marketing highly effective but a recent study shows that 96% of social media marketers consider Facebook the most effective <a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-kpis-to-measure\/\">social media<\/a> advertising platform.<\/p>\n<h2>Reasons to make use of Facebook marketing<\/h2>\n<h2><strong>Is it too late to jump on the Facebook marketing wagon?<\/strong><\/h2>\n<p>As social media advertising budgets have doubled over the past two years, it\u2019s never too late to get a piece of the Facebook marketing pie.\u00a0 Each day there are thousands and thousands of new Facebook members adding their profiles, which means your potential customer base is ever expanding. This trend is unlikely to change.<\/p>\n<h2><strong>Simple set-up process<\/strong><\/h2>\n<p>Any social media marketer wants fast results. The great thing is you don\u2019t have to be a large corporate company to effectively take part in <a href=\"https:\/\/digitalschoolofmarketing.co.za\/the-different-types-of-ads-you-can-run-on-facebook\/\">Facebook<\/a> marketing.\u00a0 In fact, you can achieve a lot on a small-scale budget.<\/p>\n<p>Without much expense or effort, you can get started with Facebook advertising and see the first results quickly without costing a fortune.\u00a0 You can start to drive people to your landing page or any page on your website that is relative to your ad.<\/p>\n<h2><strong>Reaching your target audience<\/strong><\/h2>\n<p>All marketing campaigns &#8211; whether traditional or via social media &#8211; have one goal in mind: to reach your perfect audience.\u00a0 The great thing is the Facebook audience isn\u2019t going anywhere.\u00a0 With 1.6 billion users the average person spends as much as 50 minutes daily browsing on Facebook.<\/p>\n<p>There are countless ways to reach your target audience through Facebook marketing such as <a href=\"https:\/\/digitalschoolofmarketing.co.za\/creating-videos-for-your-business\/\">video<\/a> ads, articles and ads.\u00a0 Your Facebook ads are easily customised to give you full control over every element of your Facebook marketing campaign.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/285980336?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>Do you want more leads? <\/strong><\/h2>\n<p>Facebook marketing has fast become a solid digital marketing strategy.\u00a0 There are a number of ways to generate qualified leads with Facebook marketing, such as:<\/p>\n<ul>\n<li><strong>Increasing your Facebook ads click-through rate<\/strong> \u2013 Encourage your readers to do a double-take of your ad by using an odd or funny image. Use a catchy headline that conforms to headline best practice.<\/li>\n<li><strong>Use a lead-generating landing page<\/strong> \u2013 One the best ways to gain leads is to send your Facebook traffic directly to your landing page.<\/li>\n<li><strong>Target your audience<\/strong> \u2013 Being able to specifically target your ideal audience is what makes Facebook marketing so appealing. Once you\u2019ve generated a specific target list import it as your custom audience.<\/li>\n<\/ul>\n<h2><strong>Driving leads from Facebook marketing<\/strong><\/h2>\n<p>Now that you know how marvellous Facebook advertising is it\u2019s time to learn a few basic steps to get started.<\/p>\n<p>It\u2019s crucial for Facebook advertisers to create meaningful content and build up engagement on your Facebook page, however, remember to keep content simple and concise.\u00a0 Manage conversations and build relationships.\u00a0 Unify your social CRM across Facebook messenger and pages.<\/p>\n<p>Gather strategic insights on performance of your Facebook advertising from Facebook data.\u00a0 \u00a0\u00a0Discover what resonates with your readers.\u00a0 Identify your best content and understand how it\u2019s being shred throughout Facebook.<\/p>\n<p>It\u2019s also a great idea to enhance your Facebook advertising by driving traffic to your website\u2019s landing page by describing the piece of content that is available on your site and simply ask for an e-mail address for them to access it.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>Don\u2019t be afraid to spend some of your advertising budget on Facebook marketing as the return on investment will be worthwhile.\u00a0 Facebook Ads Manager is a very handy tool available on Facebook to manage all your Facebook advertising. To learn more about how to use Facebook advertising for the benefit of your company, <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/social-media-marketing-course\/\">enrol in<\/a> the Digital School of Marketing\u2019s <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/social-media-marketing-course\/\">Social Media Marketing Course<\/a> today!<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/social-media-marketing-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-761 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer06-600x96.jpg\" alt=\"DSM Digital School of Marketing Social media marketing course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/4kpKmnuOwjc?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":2260,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[263],"tags":[268,267,269],"class_list":["post-2259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing-blog","tag-facebook-advertising","tag-facebook-marketing","tag-leads-through-facebook"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/2259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=2259"}],"version-history":[{"count":0,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/2259\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/2260"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=2259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=2259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=2259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}