{"id":2161,"date":"2019-02-05T07:50:41","date_gmt":"2019-02-05T07:50:41","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=2161"},"modified":"2025-02-18T08:11:30","modified_gmt":"2025-02-18T06:11:30","slug":"similarities-between-digital-marketing-traditional-marketing","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/similarities-between-digital-marketing-traditional-marketing\/","title":{"rendered":"Similarities Between Digital Marketing and Traditional Marketing"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"620\" height=\"396\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/02\/shutterstock_215934253-e1549352851541.jpg\" class=\"attachment-full size-full\" alt=\"DSM - digital marketing and traditional marketing\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/02\/shutterstock_215934253-e1549352851541.jpg 620w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/02\/shutterstock_215934253-e1549352851541-600x383.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/02\/shutterstock_215934253-e1549352851541-300x192.jpg 300w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Most businesses in 2019 rely on a variety of digital marketing channels to drive sales, create brand awareness and engage in effectively with their clients.\u00a0 The trend of online marketing ever increasing is set to continue. It has now become an essential investment for any business.<\/p>\n<p>Many misconceptions still surround digital marketing and how this trend differs from <a href=\"https:\/\/digitalschoolofmarketing.co.za\/studying-digital-marketing-outweighs-traditional-marketing-courses\/\">traditional marketing<\/a>.\u00a0 There is no doubt that online marketing is far more effective because of its ability to not only track data, but to also remain relevant and current in an organisation\u2019s field.<\/p>\n<p>Both marketing strategies are currently still being used. With a digital marketing strategy in mind, there is a definite need to keep employees up to speed with this marketing communication explosion by providing efficient and cost-effective <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-marketing-course\/\">digital marketing courses<\/a>.<\/p>\n<p>The target audience of any marketing campaign today requires digital marketing prowess, whether alongside traditional marketing or not. Whomever the audience, the fact remains that the impact of online marketing for organisations is increasing. It is showing no signs of slowing down.<\/p>\n<h2>Digital Marketing and Traditional Marketing<\/h2>\n<h2><strong>What forms of digital marketing are available?<\/strong><\/h2>\n<p>The primary objective for developing a digital marketing strategy is to constantly build brand awareness, increase sales and enhance customer engagement.<\/p>\n<p>The main routes that are used in all types of online marketing include:<\/p>\n<ul>\n<li>Search Engine Optimisation,<\/li>\n<li>Social Media Marketing,<\/li>\n<li>Email Marketing, and<\/li>\n<li>Mobile Marketing.<\/li>\n<\/ul>\n<h2><strong>How to build a compressive and effective digital marketing strategy <\/strong><\/h2>\n<p>It is vital to include all the elements of the above-mentioned routes to ensure a holistic approach to any <a href=\"https:\/\/digitalschoolofmarketing.co.za\/what-are-the-essential-digital-marketing-kpis-for-a-start-up\/\">digital marketing campaign<\/a>.\u00a0 And remember, content is king:<\/p>\n<ul>\n<li>Firstly, identify your target audience and recognise the different mediums, platforms and channels that can be used effectively throughout your online marketing campaign compared to a traditional marketing route. Once your target audience is in place, it is key to design compelling, unique and shareable content.<\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/286146185?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The following two components are an essential part of any campaign online:<\/p>\n<ul>\n<li>Content Marketing \u2013 how to design compelling, unique and shareable content for different kinds of target markets through digital marketing techniques.<\/li>\n<li>Marketing Management \u2013 the fundamental concepts of managing marketing, selling and how they tie in with digital marketing channels as well as technology-based thinking.<\/li>\n<\/ul>\n<h2><strong>The top three digital marketing channels<\/strong><\/h2>\n<p>Technology is now integrated into consumers\u2019 everyday lives. From smartphones and smartwatches to tablets and laptops, people are always connected. Taking this explosion of information into account, it is not surprising that the current top three digital marketing channels are social media, website and <a href=\"https:\/\/digitalschoolofmarketing.co.za\/email-segmentation-key-to-successful-email-marketing\/\">email marketing<\/a>.<\/p>\n<p>Therefore, there is no doubt that this trend will continue to shape the way people make purchases and interact with businesses. It is estimated that, by 2020, there will be more than\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/251666\/number-of-digital-buyers-worldwide\/\" target=\"_blank\" rel=\"noopener\">2 billion online shoppers around the world<\/a>.<\/p>\n<p>Consumers are online, so it is essential for businesses to also have an online presence. This is even true for brick-and-mortar stores. Businesses of all sizes and industries can benefit from digital marketing.<\/p>\n<h2><strong>Businesses are investing in a combination of digital marketing channels<\/strong><\/h2>\n<p>In 2019 it is clearly understood that the importance of digital marketing cannot be overlooked.\u00a0 An audience is responsive when they are told a story and have the ability to interact \u2013 in real time.\u00a0 This is the main advantage digital marketing has over traditional marketing. The trend is set to continue.<\/p>\n<p>The ease at which digital marketing reaches a target audience is achieved through social media, a website and email marketing.\u00a0 Therefore, using this combination will undoubtedly have a positive effect on any marketing campaign.<\/p>\n<p>Moving forward it is imperative to understand all the aspects and channels to implement an effective online campaign. No matter what your digital marketing goal is, it is imperative to constantly keep abreast of this marketing trend through recognised digital marketing courses.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>The <a href=\"https:\/\/digitalschoolofmarketing.co.za\">Digital School of Marketing<\/a> is an accredited provider of digital marketing courses. Our flagship qualification \u2013 the <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-marketing-course\/\">Digital Marketing Course<\/a> \u2013 will set you on the path to success in marketing in the online field. To find out more about this course, click <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-marketing-course\/\">here<\/a>.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-marketing-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-759 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer04-600x96.jpg\" alt=\"DSM Digital School of Marketing Digital Marketing course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/ZyCXRkYzAXQ?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":2162,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[262],"tags":[247],"class_list":["post-2161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-blog","tag-digital-marketing-and-traditional-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/2161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=2161"}],"version-history":[{"count":0,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/2161\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/2162"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=2161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=2161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=2161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}