{"id":2155,"date":"2019-02-04T07:30:40","date_gmt":"2019-02-04T07:30:40","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=2155"},"modified":"2022-09-05T19:23:57","modified_gmt":"2022-09-05T17:23:57","slug":"what-are-the-essential-digital-marketing-kpis-for-a-start-up","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/what-are-the-essential-digital-marketing-kpis-for-a-start-up\/","title":{"rendered":"What are the Essential Digital Marketing KPIs for a Start-Up?"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"620\" height=\"413\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/02\/shutterstock_420171274-e1549265381436.jpg\" class=\"attachment-full size-full\" alt=\"DSM | Digital school of marketing - digital marketing KPIs\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/02\/shutterstock_420171274-e1549265381436.jpg 620w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/02\/shutterstock_420171274-e1549265381436-600x400.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/02\/shutterstock_420171274-e1549265381436-300x200.jpg 300w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Key Performance indicators (KPIs) measure aspects of your digital marketing campaigns. Data from analytics can be synced to instantly show how your campaigns are performing.<\/p>\n<p>Digital marketing KPIs are values used to measure and track the performance of an organisation\u2019s marketing campaigns.\u00a0 Tracking these results can often be time consuming and difficult. This is where creating specific digital marketing KPIs makes it easier to determine your targets and goals. You are then able to measure your company\u2019s performance based on those values set.<\/p>\n<p>There are also a few tools that you can use to help you to determine your ROI in this space. Take a look.<\/p>\n<h2>Measuring the success of your Digital Marketing efforts<\/h2>\n<h2><strong>Getting the most from analytics<\/strong><\/h2>\n<p>Embarking on a digital marketing campaign is an ideal strategy for any new business. This is because marketing technology and <a href=\"https:\/\/digitalschoolofmarketing.co.za\/understanding-power-google-analytics\/\">analytics<\/a> offer fantastic opportunities to grow your business.\u00a0 However, with thousands of competing vendors online, it can be difficult for a new business to know which digital marketing solutions are best suited to their needs.<\/p>\n<p>To help a new business find its way in the world of digital, and to help simplify decisions about the \u2018right fit\u2019 marketing technology, a range of KPIs are essential for a new business embarking on marketing in the online space.<\/p>\n<h2><strong>How important are digital marketing KPIs?<\/strong><\/h2>\n<p>A top goal for any new business is to get increasing numbers of prospects to embrace your <a href=\"https:\/\/digitalschoolofmarketing.co.za\/pick-perfect-influencer-for-your-brand\/\">brand<\/a>. Any digital marketing online presence distinguishes you from your competitors.\u00a0 Using analytics to track your digital marketing campaign gives you valuable insights in to how well your campaign is doing.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/285820572?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>Which traffic sources are driving visitors to your website? <\/strong><\/h2>\n<p>Analysing website traffic measures which traffic sources are driving visitors to your site. It provides a comparison of each of those sources.\u00a0 The three main traffic sources are direct, referral and search.<\/p>\n<p>A website may also get traffic through digital marketing campaigns such as banner ads or paid search. These offer reliable insights into traffic analytics.<\/p>\n<h2><strong>Are you measuring digital marketing performance the right way?<\/strong><\/h2>\n<p>KPIs help you see the big picture and evaluate your digital marketing strategies.<\/p>\n<h3><strong>The top 5 digital marketing KPIs are:<\/strong><\/h3>\n<h4>Customer acquisition cost<\/h4>\n<p>This is the total spend required to convert a potential customer into an actual customer.<\/p>\n<h4>Landing page conversion rates<\/h4>\n<p>As a standalone page on a website, this page has a single objective: to make worthwhile conversions easy as well as to get the user to take the action you want.<\/p>\n<h4>Mobile traffic conversion rates<\/h4>\n<p>Users are now accessing more websites from their mobile devices than desktops.\u00a0 If your site isn\u2019t optimised for mobile traffic, you\u2019re missing a key demographic.<\/p>\n<h4>Social media reach\/influence<\/h4>\n<p>There are many important metrics to be tracked here, such as leads generated.\u00a0 Valuable analytics created from your social media data will help you understand the status of your digital marketing campaign at a glance.<\/p>\n<h4>Customer lifetime value<\/h4>\n<p>This metric is used to predict the profit that can be generated from your relationship with your market. This is linked to the customer acquisition cost.\u00a0 Customer lifetime value is sometimes overlooked but can help you determine the buying history of your customers.<\/p>\n<p>It\u2019s worthwhile to note that data from KPIs are much easier to understand in a visual format than in a spreadsheet format. This makes data generated on platforms \u2013 such as Google Analytics \u2013 so powerful as you can monitor your website performance at a glance.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>Setting the right KPIs in place for your digital marketing campaign is a sure way to start building insightful data that can ultimately help you get more return on investment on your digital marketing spend. The Digital School of Marketing\u2019s <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-marketing-course\/\">Digital Marketing Course<\/a> will teach you exactly how to do this. Read more <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-marketing-course\/\">here<\/a>.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-marketing-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-759 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer04-600x96.jpg\" alt=\"DSM Digital School of Marketing Digital Marketing course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/ZyCXRkYzAXQ?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[262],"tags":[245,246],"class_list":["post-2155","post","type-post","status-publish","format-standard","hentry","category-digital-marketing-blog","tag-key-performance-indicators","tag-measure-digital-marketing-performance"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/2155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=2155"}],"version-history":[{"count":0,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/2155\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=2155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=2155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=2155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}