{"id":2098,"date":"2019-01-30T07:23:52","date_gmt":"2019-01-30T07:23:52","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=2098"},"modified":"2024-11-12T11:05:52","modified_gmt":"2024-11-12T09:05:52","slug":"digital-marketing-career-top-choice-2019","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/digital-marketing-career-top-choice-2019\/","title":{"rendered":"Why a Digital Marketing Career Is a Top Choice in 2019"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"620\" height=\"410\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/01\/shutterstock_461541628-e1548832968610.jpg\" class=\"attachment-full size-full\" alt=\"DSM | Digital School of Marketing | Digital marketing career\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/01\/shutterstock_461541628-e1548832968610.jpg 620w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/01\/shutterstock_461541628-e1548832968610-600x397.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/01\/shutterstock_461541628-e1548832968610-300x198.jpg 300w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Technology is integrated into our daily lives more than ever before. With smart phones at our fingertips, we are constantly connected. As our online presence continues to grow, it\u2019s become essential for businesses to be online as well. That\u2019s where a digital marketing career has its greatest value.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/advanced-digital-marketing-course\/\">Digital marketing<\/a> has grown into a booming industry. It encompasses a\u00a0wide range of services and products that are provided through the Internet. It\u2019s the fastest-growing and most active marketing technique used today and is expected to grow further in the coming years. Marketing online reaches customers online immediately. It\u2019s also an easy way for companies to tell their brand\u2019s story and brings these companies to life in an online social setting.<\/p>\n<p>As companies become more aware of the need to integrate content and social strategies to create better customer engagement and brand awareness, the need for digital marketers is on the increase as businesses compete for highly sought-after candidates.<\/p>\n<h2>Reasons to consider Digital Marketing as a career<\/h2>\n<h2><strong>Digital Is Always In Demand<\/strong><\/h2>\n<p>There\u2019s little doubt that businesses find digital marketers attractive. \u00a0A quick Google search will tell you that there\u2019s an\u00a0increasing need for digital marketing professionals as organisations continue to shift their marketing strategies to the online space.<\/p>\n<p>In terms of the\u00a0skills in demand, the obvious trend is that companies are looking for candidates with\u00a0digital production skills\u00a0who will be able to work on a new\u00a0website,\u00a0social media\u00a0or\u00a0mobile application projects.<\/p>\n<p>Content producers are also in high demand\u00a0as companies are increasing their inbound and content marketing activities. So\u00a0skills\u00a0like\u00a0SEO,\u00a0content writing and <strong><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/social-media-marketing-course\/\">social media marketing<\/a><\/strong>\u00a0will be valuable to have in order to help companies be successful with their\u00a0digital marketing projects.<\/p>\n<h2><strong>Up-Skilling Means Greater Rewards<\/strong><\/h2>\n<p>As customers become increasingly tech savvy, pushing companies to their digital limits, the\u00a0rapid development of modern technology\u00a0requires bright minds to keep up with it. Digital marketers are focused on\u00a0up-skilling\u00a0as they are aware that they need to follow the fast-changing\u00a0 trends\u00a0and\u00a0technologies. Therefore, they are constantly pursuing <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-marketing-course\/\">digital marketing courses<\/a> to improve their skills. As a result,\u00a0digital marketers are sought-after\u00a0and well-paid professionals.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/290442981?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>Exciting Career Options<\/strong><\/h2>\n<p>A career in digital marketing has many exciting opportunities.\u00a0It offers a variety of roles\u00a0such as:<\/p>\n<ul>\n<li>Digital content producers,<\/li>\n<li>Web developers,<\/li>\n<li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/daily-tasks-of-social-media-manager\/\">Social media managers<\/a>,<\/li>\n<li>Digital analysts,<\/li>\n<li>E-commerce executives, and<\/li>\n<li>User experience specialists.<\/li>\n<\/ul>\n<p>Each of the roles requires a\u00a0particular set of\u00a0skills and knowledge\u00a0but also opens up more creative, technology-driven and lucrative doors. In addition, it\u2019s relatively easy to make a switch from a content producer to an e-commerce executive within, or even outside, a company.<\/p>\n<h2><strong>Collaboration and Leadership<\/strong><\/h2>\n<p>Digital marketing is infused with exciting collaborative opportunities. Marketers get to work with\u00a0pretty much everyone in the business such as:<\/p>\n<ul>\n<li>Public relations,<\/li>\n<li>Sales,<\/li>\n<li>Finance,<\/li>\n<li>IT,<\/li>\n<li>Production, and<\/li>\n<li>Operations.<\/li>\n<\/ul>\n<p>The digital space is a very vast one which takes people out of the office and places them at the forefront of the business. Digital marketers often get to\u00a0attend events\u00a0locally and internationally, collaborate\u00a0with industry celebrities, network with interesting people, and manage many exciting projects and processes.<\/p>\n<h2><strong>Entrepreneurial Opportunities<\/strong><\/h2>\n<p>The digital field welcomes many young entrepreneurs. While you might choose to work for an advertising agency or a well-known product brand for a few years, digital marketing is one of the\u00a0career choices\u00a0which often results in successful self-employment. Many digital marketers often expand into\u00a0business development,\u00a0managing directors\u00a0or\u00a0business owners. A digital marketing career enables more room for growth than any other profession.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>Does all this sound appealing to you? Do you want to become a digital marketer? If you answered \u201cyes!\u201d then the Digital School of Marketing\u2019s <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-marketing-course\/\">Digital Marketing Course<\/a> is just for you. Read more <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-marketing-course\/\">here<\/a>.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-marketing-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-759 size-full\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer04-e1537352768680.jpg\" alt=\"DSM Digital School of Marketing Digital Marketing course registration\" width=\"620\" height=\"99\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer04-e1537352768680.jpg 620w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer04-e1537352768680-600x96.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer04-e1537352768680-300x48.jpg 300w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/ZyCXRkYzAXQ?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":2099,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[262],"tags":[130,241],"class_list":["post-2098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-blog","tag-digital-marketing-skills","tag-reasons-to-choose-digital-marketing-career"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/2098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=2098"}],"version-history":[{"count":0,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/2098\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/2099"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=2098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=2098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=2098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}