{"id":2006,"date":"2018-12-23T13:50:42","date_gmt":"2018-12-23T13:50:42","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=2006"},"modified":"2019-02-12T12:50:18","modified_gmt":"2019-02-12T12:50:18","slug":"how-online-learning-is-changing-the-face-of-education","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/how-online-learning-is-changing-the-face-of-education\/","title":{"rendered":"How online learning is changing the face of education"},"content":{"rendered":"<div class=\"kInstance-Summary\">Technology disrupts by its very nature. This is evident in many sectors where Uber &#8211; the biggest competitor to metered taxis &#8211; does not own any vehicles. The hospitality industry has seen a shake-up with Airbnb becoming a massive competitor without owning any real estate in the hotel industry.<\/div>\n<div class=\"kInstance-Body\">\n<p>We are seeing the same trend in education. Start-up EdTech (Education Technology) companies are getting higher valuations than traditional classroom-based colleges and schools. For example :<\/p>\n<ul>\n<li>In 2017, we saw the acquisition of a South Africa-based online education provider by a US-based education technology company for US$103 million (R1.466 billion). If you consider that the education provider doesn\u2019t own a single classroom it becomes a staggering paradigm.<\/li>\n<li>In February 2018, it was announced that an online education start-up in the US, specialising in offering hi-tech subjects to students online, received a US$1 billion valuation (R14 billion).<\/li>\n<\/ul>\n<h2>So why is online learning growing so fast?<\/h2>\n<p>The answer lies in the ability for education companies to scale using technology-based platforms called learner management systems (LMS). \u201cClassroom-based learning presents logistical challenges and a higher cost per unit for delivery,\u201d says Lisa Schneider: managing director of the Digital School of Marketing. \u201cTypically, we refer to this as the \u2018bums in seats\u2019 model. Online learning simply requires a device (smartphone, tablet or laptop) and internet connectivity.\u201d<\/p>\n<h2>Can you study as effectively online as in a classroom?<\/h2>\n<p>The answer to that question changes as technology evolves. A lecture delivered in a classroom has a see-and-touch aspect to it that is missed with online lecture videos. However, the benefits of online lectures videos are misunderstood, as every individual has a unique way of absorbing information. Many studies have proven this, as learning paths and the absorption of information are specific to each person.<\/p>\n<p>Undoubtedly one of the biggest benefits of an online lecture, as opposed to a contact learning lecture, is the ability to\u00a0<b>do\u00a0four things that can\u2019t be done in person: pause, rewind, fast forward and replay. This allows a student to be in control in terms of how they absorb content. For this reason, we can understand why online learning is disrupting the traditions of classroom-based learning.<\/b><\/p>\n<p>Online learning is growing exponentially. More people are understanding the benefits and buying into the proposition of studying online. This disruption brings exciting new opportunities.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2017\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/01\/Screenshot_2019-01-23-How-online-learning-is-changing-the-face-of-education.jpg\" alt=\"\" width=\"1425\" height=\"3116\" \/><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Technology disrupts by its very nature. This is evident in many sectors where Uber &#8211; the biggest competitor to metered taxis &#8211; does not own any vehicles. The hospitality industry has seen a shake-up with Airbnb becoming a massive competitor without owning any real estate in the hotel industry. We are seeing the same trend&#8230;<\/p>\n","protected":false},"author":2,"featured_media":2007,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[237],"tags":[],"class_list":["post-2006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-the-press"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/2006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=2006"}],"version-history":[{"count":0,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/2006\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/2007"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=2006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=2006"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=2006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}