{"id":1933,"date":"2019-01-24T07:27:33","date_gmt":"2019-01-24T07:27:33","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=1933"},"modified":"2025-02-18T08:50:31","modified_gmt":"2025-02-18T06:50:31","slug":"studying-digital-marketing-outweighs-traditional-marketing-courses","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/studying-digital-marketing-outweighs-traditional-marketing-courses\/","title":{"rendered":"Why Studying Digital Marketing Outweighs Traditional Marketing Courses"},"content":{"rendered":"
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Traditional marketing is in a decline while digital marketing is on the rise. It doesn\u2019t look like it\u2019s about to slow down any time soon.<\/p>\n

Ever wondered why digital marketing is such a hot topic right now? Well, the truth is that it\u2019s because this type of marketing is disrupting the way brands advertise and market their products and service.<\/p>\n

Brands are still adapting to when it comes to promoting themselves on social media<\/a> and other digital platforms. However, they do understand that digital marketing is here to stay.<\/p>\n

In fact, in 2018 – for the first time – digital marketing ad spend surpassed traditional TV ad spend. This indicates that brands are starting to take the disruption seriously.<\/p>\n

This all sounds exciting but you may still unsure whether digital marketing is something worth pursuing as a career.\u00a0 Here are a couple more reasons why you should be considering studying a digital marketing course<\/a> as opposed to traditional marketing.<\/p>\n

Digital marketing courses vs traditional marketing courses<\/h2>\n

Become an In-Demand Professional <\/strong><\/h2>\n

Ask yourself this. Why study anything at all?<\/p>\n

The main reason you want to study something is to build a career, right? Well, knowing this, by 2020, experts believe there will be more than a 150 000 digital marketing jobs available and not enough talent to fill all the seats.<\/p>\n

Crazy, right?<\/p>\n

Experts also predict that the demand for digital marketing professionals will rise by 38% by the end of 2019.<\/p>\n

With this said, by considering a digital marketing course<\/a> you are making yourself a high in-demand employee.<\/p>\n

Better Pay Cheques <\/strong><\/h2>\n

Life is not always about working for a pay cheque. It\u2019s also about doing what you love and living life to the fullest while \u2013 at the same time \u2013 putting food on the table.<\/p>\n

Because digital marketers are in demand, they have become more valuable to companies. Businesses reward high-value employees by paying them more than the ones who are average and easily replaceable.<\/p>\n

By embarking on a digital marketing journey, you increase your chances of a bigger pay cheque.<\/p>\n<\/div><\/div>

\"DSM<\/div><\/div>
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More Career Choices<\/strong><\/h2>\n

The problem most employees face today is that they only have a limited amount of career choices available. Think about a hairdresser. If you studied to become a hairdressing professional, the number of career choices available, after realising it\u2019s not something you really enjoy any more, are limited.<\/p>\n

This is what makes digital marketing different. This career is so broad that you can choose to become an expert in many different areas once you have a sound understanding of the digital marketing space. Ensure that you keep your options open when it comes to your job title.<\/p>\n

Build Your Own Business <\/strong><\/h2>\n

As mentioned above, digital marketing ensures that you can keep your career choices open. On top of that, a lot of digital marketers – after working in a business – have gone on to open their own digital marketing agencies<\/a>.<\/p>\n

This means that if you ever had enough of your boss, you have an additional opportunity to pursue your own destiny.<\/p>\n

Don\u2019t feel like starting an agency? Well, the good news is that because you have a sound knowledge of what it takes to market and advertise a brand successfully you have the opportunity to turn any passions you have into a business because you know how to market and sell what you have to offer.<\/p>\n

Want to learn more about the power of digital marketing and how it can help you improve your overall marketing efforts?<\/p>\n

Get in touch with the Digital School of Marketing<\/a><\/h2>\n

The Digital School of Marketing\u2019s Digital Marketing Course<\/a> looks at all fundamental elements of digital marketing strategy. If you are ready to learn digital marketing and propel yourself in the fastest-growing career of the century, then this online Digital Marketing Certification<\/a> is just for you! Follow this link<\/a> for more information.<\/p>\n

\"DSM<\/a><\/p>\n<\/div><\/div><\/div><\/div>

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