{"id":1923,"date":"2019-01-21T09:53:18","date_gmt":"2019-01-21T09:53:18","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=1923"},"modified":"2022-09-05T19:23:56","modified_gmt":"2022-09-05T17:23:56","slug":"seo-sometimes-more-important-than-ppc","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/seo-blog\/seo-sometimes-more-important-than-ppc\/","title":{"rendered":"Why SEO is Sometimes More Important than PPC"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"627\" height=\"361\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/01\/shutterstock_704722999-crop-horz.jpg\" class=\"attachment-full size-full\" alt=\"DSM Digital school of marketing - SEO\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/01\/shutterstock_704722999-crop-horz.jpg 627w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/01\/shutterstock_704722999-crop-horz-600x345.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/01\/shutterstock_704722999-crop-horz-300x173.jpg 300w\" sizes=\"auto, (max-width: 627px) 100vw, 627px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Depending on the nature of your company, Search Engine Optimisation (SEO) may contribute more to you achieving your overall business strategy as opposed to Pay-Per-Click (<a href=\"https:\/\/digitalschoolofmarketing.co.za\/pay-per-click-advertising\/\">PPC<\/a>) advertising does. In this article, we take a closer look.<\/p>\n<h2>PPC vs SEO<\/h2>\n<h2><strong>Look at your budget first<\/strong><\/h2>\n<p>New information released by the Small Business Institute states that there are a quarter of a million small, medium enterprises (SMMEs) in South Africa. These businesses make up 98.5% of the economy.\u00a0 As SMMEs are usually quite small and have not been in business for very long, their budgets \u2013 particularly their marketing budgets \u2013 will not be very big. More often than not, they will not have a marketing budget at all.<\/p>\n<p>A new website does not have a high domain authority and, as such, will not feature close to page one of the Search Engine Results (SERPs) pages. This is because the domain that they are working on is very young.<\/p>\n<p>Factors such as building good quality internal and external links, keeping the content on your website fresh and up to date as well as ensuring that there are no <a href=\"https:\/\/digitalschoolofmarketing.co.za\/what-is-a-bad-link-and-how-does-it-affect-your-websites-health\/\">bad links<\/a> on your site will contribute to increasing your domain authority.<\/p>\n<p>Using PPC will get your new site visible on the front page of the SERPs. So, when a user makes a query that contains one\/all of the keyword(s) that you have allocated to your advert, your advert will be one of the first things that is the user sees when his\/her results are displayed. Even if you only can afford a miniscule budget, allocated it to a PPC campaign. You will see the results.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/285237866?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>Build up your SEO strategy<\/strong><\/h2>\n<p>While your PPC campaign is in motion, work on implementing your SEO strategy. For example:<\/p>\n<ul>\n<li>Make sure that your on-site SEO is on point. Do not \u2013 under any circumstances \u2013 stuff the pages on your website full of keywords. The density of keywords on any particular page should be between 0.5% and 1.5%.<\/li>\n<li>Use H1, H2 and H3 tags to highlight main points in your article.<\/li>\n<li>Make sure that you include a good selection of long tail keywords in all articles\/static pages on your site. These are easier to rank for.<\/li>\n<\/ul>\n<p>It takes time for you to see the results of SEO on your website. However, this does not have to take years. The faster that you work, the more improvements that you make on your site and the better-quality articles that you publish will contribute to making you see the results of your SEO efforts that much faster.<\/p>\n<h2><strong>Measure with Google Analytics<\/strong><\/h2>\n<p>It is all very well and good to have a well-thought out and executed SEO strategy. However, if you cannot measure the results that it brings into your website you mind as well not have it at all.<\/p>\n<p>Google Analytics is a free tool that you or your website developer will install on all the pages on your site in order to monitor traffic. You can access the reports on your laptop and even on your smart device via the Analytics App.<\/p>\n<p>The amount of information that Google Analytics generates is incredible and will assist you greatly in all of your digital marketing efforts. However, what is most powerful for your SEO efforts is that you can see, via the Audience Acquisition Report, what keywords people are using to arrive at your site. This will show which keywords that you are using in your SEO strategy are working.<\/p>\n<p>PPC definitely has its place in digital marketing. However, it is only as good as the time you keep your campaigns running. SEO, on the other hand, will outlive PPC as it is driven purely by user behaviour and organic results.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>Do you want to learn more about how to optimise your website \u2013 as well as other sites \u2013 for SEO. If so, you need to do an <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/seo-and-web-analytics-course\/\">SEO course<\/a>. The Digital School of Marketing\u2019s SEO and Web Analytics Course will give you all the tools you need to make this a reality. For more information, please visit our <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/seo-and-web-analytics-course\/\">website<\/a>.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/seo-and-web-analytics-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-758 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer03-600x96.jpg\" alt=\"DSM Digital School of Marketing SEO and Web Analytics course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/cImP9WWJVh4?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":1877,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[264],"tags":[218],"class_list":["post-1923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-blog","tag-seo-and-ppc"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/1923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=1923"}],"version-history":[{"count":0,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/1923\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/1877"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=1923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=1923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=1923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}