{"id":1893,"date":"2019-01-17T07:55:05","date_gmt":"2019-01-17T07:55:05","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=1893"},"modified":"2022-10-17T13:17:58","modified_gmt":"2022-10-17T11:17:58","slug":"what-is-social-listening","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/what-is-social-listening\/","title":{"rendered":"What Is Social Listening?"},"content":{"rendered":"
\"DSM<\/div><\/div>

Wouldn\u2019t it be great to know what people are saying about you whenever you are not around? Whether it\u2019s good or bad, this kind of knowledge will not only teach you a lot about your friends and family, but it can also provide you with insights into how to become a better person.<\/p>\n

Even though there is no software tool that exists today that can help you monitor conversations about you behind your back, there are ones that can help you monitor conversations about your business on social media.<\/p>\n

This is called social listening.<\/p>\n

Why Is Social Listening Important?<\/h2>\n

Brand Reputation: <\/strong><\/h2>\n

Monitoring what people and customers are saying about your brand<\/a> on social media can help you manage your brand\u2019s reputation.<\/p>\n

Let\u2019s be honest. It\u2019s impossible to keep all your customers happy all of the time. However, you can always try and improve the ratio between good and negative reviews.<\/p>\n

With an online listening tool, you can be notified if someone mentions your brand and you will be able to determine if it\u2019s a positive or a negative sentiment:<\/p>\n