{"id":1802,"date":"2019-01-02T08:46:04","date_gmt":"2019-01-02T08:46:04","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=1802"},"modified":"2022-09-05T19:23:55","modified_gmt":"2022-09-05T17:23:55","slug":"simple-seo-techniques","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/seo-blog\/simple-seo-techniques\/","title":{"rendered":"Simple SEO Techniques can get you Soaring"},"content":{"rendered":"
\"DSM<\/div><\/div>

Almost 60% of South Africans now have access to the Internet. This is according to an annual report from We Are Social and Hootsuite. Most Internet users access the service on cellphones and tablets. With this massive digital audience, good SEO techniques can see your traffic increase to your websites. Although SEO techniques adapt and evolve with Google\u2019s frequent algorithm changes, the basics of SEO stay the same. You need to know how to grow your rankings.<\/p>\n

Tips for optimal SEO<\/h2>\n

Learn how to engage<\/strong><\/h2>\n

Engagement will lead you on the path to better rankings. Google will push sites that have strong engagement and lower bounce rates. A healthy bounce rate \u2013 as a ballpark figure \u2013 of between 26% and 40% is healthy.<\/p>\n

The digital marketing course<\/a> will teach you how to increase your search engine rankings.<\/p>\n

Go for superstar status<\/strong><\/h2>\n

Get a writer who knows about writing for the Web. (Read this article<\/a> about the different nuances that traditional and digital copywriting has.) Writing talent and SEO technique knowledge will land you superstar status.<\/p>\n

Be sure to keep track of click-through-rates (CTR) as these also pinpoint which copy is successful or otherwise. This could reflect positively on your content and possibly also influence search rankings on Google. Surprisingly, research has shown that longer pages on your site, the higher the chance of a better ranking on the SERPS (Search Engine Results Pages). Longer blog posts are a must.<\/p>\n<\/div><\/div>

\"DSM<\/div><\/div>
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YouTube SEO can shoot you up the rankings<\/strong><\/h2>\n

YouTube videos are also critical. Researchers highlight YouTube as the second-most popular search engine. If you are focused on YouTube SEO, this could increase your website on Google. You should also take note of the keywords that your competitors use. There are many tools available that can be used as far as your keyword analysis goes. We encourage you to make full use of them.<\/p>\n

It is believed that 80% of traffic to your website begins with a search on Google. Hence the importance of SEO. Here are some pointers on the \u201cother side\u201d of SEO and digital marketing strategies:<\/p>\n