{"id":1728,"date":"2018-12-27T11:37:05","date_gmt":"2018-12-27T11:37:05","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=1728"},"modified":"2024-11-12T15:40:30","modified_gmt":"2024-11-12T13:40:30","slug":"email-segmentation-key-to-successful-email-marketing","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/email-segmentation-key-to-successful-email-marketing\/","title":{"rendered":"Why Email Segmentation Is The Key To Successful Email Marketing"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"620\" height=\"404\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/12\/shutterstock_1007367103-e1544786541605.jpg\" class=\"attachment-full size-full\" alt=\"DSM Digital School of marketing - email segmentation\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/12\/shutterstock_1007367103-e1544786541605.jpg 620w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/12\/shutterstock_1007367103-e1544786541605-600x391.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/12\/shutterstock_1007367103-e1544786541605-300x195.jpg 300w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>You know the gist when it comes to email marketing but what are these lists, segments and tags people keep talking about? A study conducted by DMA concluded that 77% of email marketing ROI (return on investment) comes from a targeted or segmented list but what does this mean exactly?<\/p>\n<p>What exactly is email segmentation and why should one be bothered about segmenting one&#8217;s database?<\/p>\n<p>Well, in this article we will be answering all of these questions. Hopefully, after reading this article, you will look at email marketing with a brand new perspective.<\/p>\n<h2>What Is Email Segmentation?<\/h2>\n<p>The word segmentation means to separate parts or to create sections. That that is exactly what we will be doing with our email list.<\/p>\n<p>Segmenting one\u2019s email subscribers means to create specific groups, or segments if you will, to better filter our audience so that you can send these individuals more targeted and personalised content. For example, segmenting your users by gender means you will create a section for men and a section for women:<\/p>\n<ul>\n<li>So, if you are an e-commerce store this means that you can send all the women an email blast focusing on a promotion that might appeal more to them than to men.<\/li>\n<li>Sending all the men a promotion on facial creams and beauty products might not yield the desired results compared to sending the same promo mailer to your female database.<\/li>\n<\/ul>\n<p>Email segmentation is basically a way to slice and dice your audience in ways that will allow you to send more targeted emails with the aim of driving better engagement.<\/p>\n<p>The Digital Marketing Course covers email segmentation in great detail &#8211; for more information on the course follow this <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-marketing-course\/\">link<\/a>.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/285107870?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>Different Ways to Segment Your Subscribers<\/strong><\/h2>\n<ol>\n<li>\n<h3><em>Age <\/em><\/h3>\n<\/li>\n<\/ol>\n<p>It\u2019s a fact that people of all kinds of ages have access to the Internet today. Gone are the days of just targeting a set age group based on digital marketing. Understanding the different age groups that make up your email list can highly benefit your business and will allow for a more targeted email campaign.<\/p>\n<ol start=\"2\">\n<li>\n<h3><em>Gender <\/em><\/h3>\n<\/li>\n<\/ol>\n<p>As mentioned in the example above, segmenting your user base according to gender can be highly beneficial as it\u2019s a great and easy way to drive better engagement.<\/p>\n<ol start=\"3\">\n<li>\n<h3><em>Geography <\/em><\/h3>\n<\/li>\n<\/ol>\n<p>Bigger business and franchise stores might benefit more from this as having a promotion on one side of the country doesn\u2019t always mean it\u2019s available everywhere else.<\/p>\n<ol start=\"4\">\n<li>\n<h3><em>Interest <\/em><\/h3>\n<\/li>\n<\/ol>\n<p>This is not something you will know unless it\u2019s asked on the sign up page, however, understanding what your users are interested in is probably the most valuable piece of information an organisation can have in their possession.<\/p>\n<ol start=\"5\">\n<li>\n<h3><em>Job Titles <\/em><\/h3>\n<\/li>\n<\/ol>\n<p>The ideas above are mostly aimed at business that sell directly to the public. Segmenting your users according to job title is more of a B2B tactic. However, if you are selling products or services to another business it\u2019s vitally important to know who you are talking to. This is where Job Titles come into play.<\/p>\n<ol start=\"6\">\n<li>\n<h3><em>Customers vs Non-Customers<\/em><\/h3>\n<\/li>\n<\/ol>\n<p>A more advanced tactic, but something worth implementing, is segmenting your database between existing, new, and non-customers.<\/p>\n<p>Ideally, you want to retain your current customers by providing them with exclusive deals, promos etc. And on the flip side, you want to entice non-customer to finally purchase something. This all can be done through segmentation and a more targeted approach.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>Segmenting your user base can drastically help increase open and engagement rates. With that said, we suggest you segment your user base according to segments that suit your business. Doing this will allow you to send more targeted and personalised email campaigns that can potentially drive more revenue. <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-marketing-course\/\">Learn more<\/a> about email marketing in the <a href=\"https:\/\/digitalschoolofmarketing.co.za\/\">Digital School of Marketing<\/a>\u2019s <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-marketing-course\/\">Digital Marketing Course<\/a>. (If you\u2019re interested in email marketing, mobile marketing is a subject that you should also have a look at. Read more <a href=\"https:\/\/digitalschoolofmarketing.co.za\/mobile-marketing-tips\/\">here<\/a>.)<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-marketing-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-759 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer04-600x96.jpg\" alt=\"DSM Digital School of Marketing Digital Marketing course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. 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