{"id":1727,"date":"2018-12-20T09:35:23","date_gmt":"2018-12-20T09:35:23","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=1727"},"modified":"2024-11-12T08:17:21","modified_gmt":"2024-11-12T06:17:21","slug":"career-paths-open-as-a-digital-marketer","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/career-paths-open-as-a-digital-marketer\/","title":{"rendered":"What Career Paths are Open to You as a Digital Marketer?"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"620\" height=\"413\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/12\/shutterstock_472499983-e1544785053540.jpg\" class=\"attachment-full size-full\" alt=\"DSM Digital School of marketing - career paths\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/12\/shutterstock_472499983-e1544785053540.jpg 620w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/12\/shutterstock_472499983-e1544785053540-600x400.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/12\/shutterstock_472499983-e1544785053540-300x200.jpg 300w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The career paths that are lying in wait as a digital marketer are astounding. So, if this is the path you, then the Digital School of Marketing has a variety of <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-marketing-course\/\">Digital marketing Courses<\/a> that are designed for a variety of marketing disiplines.<\/p>\n<p>There are so many ways you can do this. For example, <a href=\"https:\/\/digitalschoolofmarketing.co.za\/understanding-power-google-analytics\/\">Google Analytics<\/a>, customer relationship management (CRM), digital copywriting, website design, social media marketing and PPC. Each of these disciplines is a management role in itself. That\u2019s what it makes it so exciting! In this article, we\u2019ll look at just some of the career paths that are open to you in this field.<\/p>\n<h2>Digital Marketing careers<\/h2>\n<h2><strong>Digital copywriter<\/strong><\/h2>\n<p>The Internet is based around words and how these can fulfil users\u2019 search queries. The saying that Content is King never gets old because it\u2019s the truth. If there was no content, the Internet wouldn\u2019t exist. It is the digital copywriter\u2019s number one priority to make sure that the copy that she or he puts together answers the searcher\u2019s query so that they will click on it. (Read more about digital copywriting <a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-copywriting-vs-traditional-copywriting\/\">here<\/a>.)<\/p>\n<h2><strong>Digital marketing assistant<\/strong><\/h2>\n<p>Every well-oiled digital marketing agency needs a backbone and support structure. This is the digital marketing assistant. Although she or he will obviously have an accredited digital marketing course under their belt, as they are fresh out of college they will most probably have no work experience. This means that in the assistant role, they will be exposed to the various aspects of agency life while \u2013 at the same time \u2013 learn from more experienced team players.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/290442981?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>Account manager<\/strong><\/h2>\n<p>In every agency, there will be a number of companies who entrust their digital marketing activities to the firm. An account manager \u2013 who functions almost like a project manager &#8211; will be responsible for ensuring that the company\u2019s objectives are carried out and that they remained satisfied customers.<\/p>\n<h2><strong>Get thoroughly schooled <\/strong><\/h2>\n<p>If you\u2019ve been thoroughly schooled in each avenue that digital marketing has to offer, your career is set to soar. Why? Because digital marketers are hot commodities. The 2017 Marketing Hiring Trends Report says that 44% of companies are looking at hiring more of these skilled individuals. This is a growing trend that is set to continue into 2019.<\/p>\n<p>Digital marketing courses highly sought after as every company needs a person to manage this part of their business and who is going to kick that ball into the net every time. With e-commerce figures totalling US$ 1.9 trillion (approximately R26 trillion), you can\u2019t afford to ignore the necessity to market online.<\/p>\n<p>Seeing as the skills needed by different employers may vary quite a lot, having a splendid range of skills in the digital marketing arena will ensure you\u2019re up to just about handling anything. For example, you\u2019ll be looking at Search Engine Optimisation (SEO)\u00a0 as a priority. SEO is indeed about getting a website onto the first page of Google. However, there are so many intricate features that are involved in this process \u2013 from how your site is organised right down to the link-building strategy that you employ. (For a more in-depth look at SEO <a href=\"https:\/\/digitalschoolofmarketing.co.za\/what-does-seo-mean-in-marketing\/\">have a look<\/a> at this article.)<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>For a holistic view of what digital marketing entails, we suggest that you <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-marketing-course\/\">sign up for<\/a> the Digital School of Marketing\u2019s <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-marketing-course\/\">Digital Marketing Course<\/a>.\u00a0 As one of the only courses in the field to be accredited by the MICT SETA, you are assured of rising up the ranks quickly.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-marketing-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-759 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer04-600x96.jpg\" alt=\"DSM Digital School of Marketing Digital Marketing course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/ZyCXRkYzAXQ?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":1736,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[262],"tags":[205,94],"class_list":["post-1727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-blog","tag-career-paths","tag-digital-marketer"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/1727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=1727"}],"version-history":[{"count":0,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/1727\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/1736"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=1727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=1727"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=1727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}