{"id":1723,"date":"2018-12-19T09:35:12","date_gmt":"2018-12-19T09:35:12","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=1723"},"modified":"2024-11-12T15:56:03","modified_gmt":"2024-11-12T13:56:03","slug":"finding-the-right-influencer-for-your-brand","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/finding-the-right-influencer-for-your-brand\/","title":{"rendered":"Find the Right Influencer for your Brand"},"content":{"rendered":"
\"DSM<\/div><\/div>

How to find the right influencer for your brand<\/h2>\n

In the past couple of years, there have been various predictions about influencer marketing<\/a>. Some have predicted that this type of digital marketing strategy is dead while others say we\u2019ve yet to see the full power of the influencer.<\/p>\n

According to statistics, 70% of millennial consumers are prompted into making buying decisions based on influencer marketing. And\u00a0 when you factor into the equation that Millennials are set to outnumber Baby Boomers in 2019, this means that you should be directing a good portion of your marketing budget to getting influencers to endorse your brand.<\/p>\n

Social media is about influence<\/strong><\/h2>\n

Social media marketing is about influence that very much works its way into your psyche without you knowing it. You take as much of it in as you want to, not what you\u2019re told to do. This is very different from other forms of advertising such as adverts on television or billboards along the highway.<\/p>\n

To show the effectiveness of marketing on social media:<\/p>\n

    \n
  • It is reported that in 2015 Facebook influenced 52% of customers\u2019 online and offline purchases.<\/li>\n
  • Instagram is giving brands a 4.21% per follower engagement rate \u2013 this is 58 times higher than on Facebook and 120 times higher than on Twitter.<\/li>\n
  • In 2015, YouTube reported that it had 40 billion views of branded content.<\/li>\n<\/ul>\n

    Social media marketing has muscle<\/strong><\/h2>\n

    Every digital marketer will tell you about how social media has revolutionised marketing. Influencers are a key ingredient of this. The evidence is all around. Something goes viral, it\u2019s not that it has been marketed to death – it\u2019s the way that it has been marketed and, naturally, the clever content. (The hashtag is a concept that is closely related to influencer marketing. Read more about it here<\/a>.)<\/p>\n<\/div><\/div>