{"id":1630,"date":"2018-12-10T08:02:19","date_gmt":"2018-12-10T08:02:19","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=1630"},"modified":"2025-02-13T12:16:39","modified_gmt":"2025-02-13T10:16:39","slug":"mobile-marketing-tips","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/blog\/mobile-marketing-tips\/","title":{"rendered":"Mobile Marketing Tips That Work\u00a0"},"content":{"rendered":"
\"DSM<\/div><\/div>

More than 60% of the South African population\u00a0owns\u00a0a mobile phone and approximately\u00a040% own a smartphone. This is one of the main reasons why brands are gravitating towards mobile as a channel\u00a0for\u00a0advertising.\u00a0If you want to start experimenting with mobile marketing then the following tips are for you.\u00a0\u00a0<\/span><\/p>\n

Mobile Marketing advise<\/h2>\n

Mobile<\/b>–<\/b>Friendly Website\u00a0<\/b>\u00a0<\/span><\/h2>\n

On average, 60% of all website traffic comes from mobile phones. This\u00a0is why it\u2019s essential to make sure that your website is mobile friendly. Sites that are not can also run the risk of getting pushed\u00a0down the organic rankings by Google as\u00a0the search engine\u00a0recently released their mobile first indexing algorithm update.\u00a0\u00a0<\/span><\/p>\n

Create Content That\u2019s\u00a0Mobile Friendly\u00a0\u00a0<\/strong><\/h2>\n

My website is mobile friendly. Doesn\u2019t that mean that my content is automatically mobile friendly too?\u00a0\u00a0<\/span><\/p>\n

No, not necessarily.\u00a0\u00a0<\/span><\/p>\n

We are referring to making your content easier to consume on mobile devices. Sentences and paragraphs that are too long might allow readers to lose focus. Make sure to write short, easy-to-read sentences while adding regular line breaks and white spaces to make\u00a0simpler\u00a0for readers to\u00a0keep focused.\u00a0\u00a0<\/span><\/p>\n

Easy Mobile Navigation\u00a0<\/b>\u00a0<\/span><\/h2>\n

Everyone knows where to look for menu options on a desktop. However, when it comes to mobile it\u2019s not always that simple to find. A hamburger menu might be the best option\u00a0to ensure\u00a0that the menu items are clear and easy to understand. This\u00a0can go a long way\u00a0to\u00a0helping visitors find what they are looking for.\u00a0\u00a0<\/span><\/p>\n

Search Engine Optimisation\u00a0<\/b>\u00a0<\/span><\/h2>\n

As mentioned above, Google recently introduced their mobile-first indexing algorithm. Knowing this it\u2019s essential that you optimise your website for search engines to the best of your ability. To learn more about search engine optimisation, have a look at this\u00a0article<\/a>\u00a0from V8 Media regarding the 19 best practices when it comes to SEO.\u00a0\u00a0<\/span><\/p>\n<\/div><\/div>