{"id":14553,"date":"2022-09-05T15:00:23","date_gmt":"2022-09-05T13:00:23","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=14553"},"modified":"2022-09-05T19:25:18","modified_gmt":"2022-09-05T17:25:18","slug":"how-to-put-together-a-great-design","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-to-put-together-a-great-design\/","title":{"rendered":"How To Put Together A Great Design"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"680\" height=\"454\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2022\/08\/shutterstock_286666985-e1661944987145.jpg\" class=\"attachment-full size-full\" alt=\"DSM Digital School of Marketing - design\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2022\/08\/shutterstock_286666985-e1661944987145.jpg 680w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2022\/08\/shutterstock_286666985-e1661944987145-600x401.jpg 600w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Graphic design is an extremely sought-after skill. People care about the way that things look. There is a constant requirement to produce good designs, whether it\u2019s for advertisements, websites, logos, videos, banners, <a href=\"https:\/\/digitalschoolofmarketing.co.za\/graphic-design-blog\/social-media-posts-with-graphics-have-higher-engagement-rates\/\">social media<\/a>, product design or \u2013 alternatively &#8211; web content. You have to build an eye for what design decisions improve your work and what detracts from your message.<\/p>\n<p>If you\u2019re putting together videos for social media or designing invitations for a forthcoming event, the application of graphic design is broad and versatile. From font pairing and scale down to alignment and white space, the aspects of the design world are intricate.<\/p>\n<p>Let these epic design tips help you through the pits \u2013 as well as the peaks &#8211; of the creative process.<\/p>\n<h2><strong>Start Projects With Google<\/strong><\/h2>\n<p>Amazing ideas are never created in a vacuum. In other words, if you do not look at what people did in the past, it\u2019s difficult to do something a lot better in the future.<\/p>\n<p>Before Internet, smart graphic designers solved this problem with design \u201clook-books\u201d. These were essentially large catalogues that contained hundreds of design pieces gathered from around the world, normally classified by type of work (brochure, poster, interactive, etc.).<\/p>\n<p>Thanks to Google, doing design research has never been easier in the history of human kind. Today, designers use <a href=\"https:\/\/digitalschoolofmarketing.co.za\/seo-blog\/how-to-set-up-google-analytics-goals\/\">Google<\/a>. It\u2019s faster, cheaper and works like a charm.<\/p>\n<h2><strong>Always Begin With The User<\/strong><\/h2>\n<p>Either it is a client or an entire team that you\u2019re meeting with, when working on a new graphic design project, you need to have a pen and paper to take notes. You cannot start without understanding the people you are designing for. Ask questions, discover what their needs, motivations and fears are.<\/p>\n<h2><strong>Focus On Alignment.<\/strong><\/h2>\n<p>Alignment is one of the most crucial design principles. It helps ensure a sharp, well-ordered appearance for ultimately better designs by making sure your various elements of design have a pleasant connection with each other. Centre, right, or left-aligned text is the most common however you can also go for asymmetry and align text with other objects in your graphic. If something looks not quite right in your design, verify your alignment.<\/p>\n<h2><strong>Limit Your Typefaces<\/strong><\/h2>\n<p>When choosing a typeface or font for headings, subtitles and body text, utilise easy-to-read fonts for straightforward and effective graphic design. The eye finds it difficult to scan multiple typefaces, so make sure that you stick to a simple collection of fonts.<\/p>\n<h2><strong>Follow The Right People<\/strong><\/h2>\n<p>Some graphic designers and companies are like news reporters for graphic design or \u2013 alternatively &#8211; they generate newsworthy stuff themselves. In order to stay on top of events and get a never-ending source of inspiration, you need to follow people who are defining and adjusting the design landscape today.<\/p>\n<h2><strong>Think More And Design Less<\/strong><\/h2>\n<p>Projects come and go. You will fail some and win at many others. Knowing the best way to balance and understand yourself in the creative process is key. Overstressing with the idea of failing will not be productive or healthy in the long term.<\/p>\n<p>Whenever you are feeling overwhelmed with a complex task that you don\u2019t know how to resolve it yet, just do this:<\/p>\n<ul>\n<li><em>Question Everything<\/em>. Go and gather the team. Ask questions until you find the core cause of the problem. We strongly recommend the Five Whys Method, by Taiichi Ohno who established Toyota Industries.<\/li>\n<li><em>Make Sure Developers Have No Limitations About The Implementation Of The Solution<\/em>. There is nothing more annoying than designing something and ultimately find out that it can\u2019t be done.<\/li>\n<li><em>Research And Ask For Help<\/em>. As always either you like it or not, there are people who are better than you at some skills, as you are better than others at other types of skills. That\u2019s ok. Speak with other designers, see how they tackle the problem, wireframe a lot, and then go to your team to see what they think.<\/li>\n<li><em>Finally, Begin Ideating<\/em>. Now that you have a clear view and gathered all the requirements, it is time for the fun part. Open up Sketch, Figma or Xd and start your designing. Just trust yourself and enjoy the process. You will succeed.<\/li>\n<\/ul>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/graphic-design-courses\/\"><strong>Become A Graphic Designer With The Digital School of Marketing<\/strong><\/a><\/h2>\n<p>Do you want to become a graphic designer? If you do then you should sign up for our Advanced Graphic Design Course. Follow this <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/advanced-graphic-design-course\/\">link<\/a> for more information.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/advanced-graphic-design-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14396 size-us_768_0\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2022\/08\/Blog_footer_GraphicDesign-1-768x123.jpg\" alt=\"DSM Digital School of Marketing graphic design\" width=\"768\" height=\"123\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2022\/08\/Blog_footer_GraphicDesign-1-768x123.jpg 768w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2022\/08\/Blog_footer_GraphicDesign-1-600x96.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2022\/08\/Blog_footer_GraphicDesign-1-300x48.jpg 300w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2022\/08\/Blog_footer_GraphicDesign-1-1024x164.jpg 1024w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2022\/08\/Blog_footer_GraphicDesign-1.jpg 1250w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/yC7WJQ54SZM?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":950,"featured_media":14554,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[719,1],"tags":[],"class_list":["post-14553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graphic-design-blog","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/14553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/950"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=14553"}],"version-history":[{"count":0,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/14553\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/14554"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=14553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=14553"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=14553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}