{"id":14468,"date":"2022-08-25T15:00:29","date_gmt":"2022-08-25T13:00:29","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=14468"},"modified":"2022-09-05T19:25:18","modified_gmt":"2022-09-05T17:25:18","slug":"social-media-posts-with-graphics-have-higher-engagement-rates","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/blog\/social-media-posts-with-graphics-have-higher-engagement-rates\/","title":{"rendered":"Social Media Posts With Graphics Have Higher Engagement Rates"},"content":{"rendered":"
\"DSM<\/div><\/div>

When it comes down to social media that old saying \u2013 which goes something like \u201ca picture is worth a thousand words\u201d – has never been truer. Nailing social media graphic design is extremely important in capturing people\u2019s attention. Facebook<\/a> posts that have images or graphics will see twice as much engagement as opposed to those without. In addition, Tweets with images will attract 150% more retweets.<\/p>\n

Your visual cortex may be a tiny part of your brain however it processes visual information almost 60 000 times quicker than your brain processes words. When individuals scan their social media feeds, they make extremely fast decisions about what they\u2019ll pay attention to. Your content needs to catch the eye of your target audience almost instantaneously, or they\u2019ll scroll right on past.<\/p>\n

The absolute best way to slow the scroll \u2014 and thus encourage engagement \u2014 is to include graphic design in your social media post. A recent study found that posts with powerful images average 94% more views as opposed to posts without them.<\/p>\n

However, graphics don\u2019t merely increase audience engagement. These boost understanding and retention as well. Statistics have demonstrated that people recall information 65% more effectively when it\u2019s paired with a pertinent image.<\/p>\n

Understand Which Social Media Images Resonate With Your Audience<\/strong><\/h2>\n

Before you begin allocating time and resources to creating new images, you have to figure out what kind of visual content your audience finds most engaging. Pull historical social media data for each network that your brand is active on.<\/p>\n

Single out the content which has driven the greatest engagement and reach. Summarise the image attributions that your most successful social content shares. Identify patterns across social networks and utilise this information to make informed decisions in the future.<\/p>\n

Choose a time range that\u2019s sufficiently wide to get a good sample of data. After this, analyse which content performs well, either on the page or \u2013 alternatively – as an exported CSV.<\/p>\n

Play On Emotion<\/strong><\/h2>\n

One of the most cost-effective ways of putting together content<\/a> that resonates with your audience is to leverage the power of emotions. Through connecting with your audience emotionally, you will probably make a long-lasting impact.<\/p>\n

Humour, specifically, is a great way to spark an emotional response from viewers, making it far more likely that they will comment, share as well as remember the visual (and thus the message behind it). This tactic works irrespective of the industry that you are in.<\/p>\n

Visual Content Is Easily Understood<\/strong><\/h2>\n

When it comes to understanding, our minds prefer visuals as they communicate more information, a lot more effectively. A total of 90% of the information that is sent to the brain is visual. Images are processed 600 000 times faster as opposed to text. Believe it or not humans are biologically wired to manage the world around them visually. Human brains process visual cues in just a quarter of a 4 second.<\/p>\n

With your brain pre-wired to explain relationships between objects, visuals allow for nearly instant comprehension with minimal effort. In addition, your brain interprets visuals faster than it is able to process language.<\/p>\n

With the average consumer\u2019s attention span at eight seconds or less, visuals assist your customers with understanding your message quickly.<\/p>\n

Become An Advanced Graphic Designer With The Digital School Of Marketing <\/strong><\/a><\/h2>\n

Graphic design is a super career to get into as you\u2019ll always have plenty to work. The very first step on your path to becoming an advanced graphic designer is to study our Advanced Graphic Designer. Follow this link<\/a> to find out more.<\/p>\n

\"DSM<\/a><\/p>\n<\/div><\/div><\/div><\/div>

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