{"id":14436,"date":"2022-08-23T12:20:51","date_gmt":"2022-08-23T10:20:51","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=14436"},"modified":"2022-09-12T15:52:36","modified_gmt":"2022-09-12T13:52:36","slug":"how-to-increase-social-media-engagement-for-your-business","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-to-increase-social-media-engagement-for-your-business\/","title":{"rendered":"How To Increase Social Media Engagement For Your Business"},"content":{"rendered":"
\"DSM<\/div><\/div>

For modern brands with an online presence, powerful social media engagement is a sign that you\u2019re having an influence in the market. It\u2019s not merely about looking popular: it\u2019s about making meaningful connections with current and future customers, which will serve to increase your brand (and ROI) both on and offline.<\/p>\n

Social media engagement is a very important metric to think about when building your business. While most organisations want to increase the size of their audience, they frequently fail to increase their social media engagement. When you are engaging with your followers on social media you are able to turn them from fans into customers. The time which you dedicate to building relationships with your audience can lead to a higher number of sales, boosted in customer loyalty as well as higher positive reviews.<\/p>\n

What are the best practices to increase engagement on social media?<\/strong><\/h2>\n

Ever wondered why you post apparently good content on social media however get little engagement? Well, you are definitely not alone.<\/p>\n

Many brands see quite little engagement on their social media posts notwithstanding all their hard work and they don’t really know why.\u00a0 However you can always improve your social media engagement marketing strategy. Here\u2019s how to increase social media engagement.<\/p>\n

Use Wit and Humour<\/em><\/h3>\n

People utilise social media to be entertained and not to be sold to. So if all of your social media posts are overly promotional and inviting people to purchase your products, you could end up losing your audience\u2019s attention. Rather, utilise humour regularly in your social media posts to entertain your followers as well as improve social media engagement.<\/p>\n

Create Original and Engaging Visuals<\/em><\/h3>\n

The stock standard Facebook post gets 120% less engagement than posts which include an image. So if you would like to boost social media engagement, you need to post more images. It could be photos, memes, GIFs, or \u2013 alternatively – even original graphics. You can utilise tools such as PixTeller, Piktochart, and Canva to put together unique visuals that will engage your social media audience.<\/p>\n

On the other hand, use Crello which has a number of templates and personalised designs you can choose from. Also, you can choose to create your images from scratch. Their design editor also allows you to customise your visuals utilising shapes, photos, text, colours, and more.<\/p>\n

Create More Video Content<\/em><\/h3>\n

Unique graphics and images are an excellent way to boost social media engagement on Twitter and Facebook. However on a visual social media platform such as Instagram, you\u2019re already posting eye-catching images to engage your followers.<\/p>\n

How can a business improve social media engagement?<\/strong><\/h2>\n

It\u2019s challenging to measure your growth if you don\u2019t know where you\u2019re starting off from. So you need to put on your data scientist hat and write down your up-to-date number of followers, how many comments and shares that you\u2019re getting on average per posting, or whatever numbers are significant to you.\u00a0 After this, make sure to keep tracking often so that you catch rises or dips in engagement that can provide you with valuable clues about what\u2019s working (or, just as importantly, what\u2019s not).<\/p>\n

Of course, there\u2019s no one-size-fits-all solution of social media marketing engagement. Since every company\u2019s business goals are quite different, every company\u2019s social media strategy will be too. Depending on what suits your brand \u2013 as well as what your business has to offer – your social media engagement goals might include the following:<\/p>\n

    \n
  • Altering public perception of your brand,<\/li>\n
  • Growing new customer leads,<\/li>\n
  • Collecting feedback about new products,<\/li>\n
  • Educating your audience with resources and advice, and<\/li>\n
  • Know your audience.<\/li>\n<\/ul>\n

    It\u2019s challenging to get people engaged if you don\u2019t really know who you\u2019re talking to. The kind of language, tone, and resources which resonate are probably going to be different for a skateboarding company as opposed to a gardening supply shop.<\/p>\n<\/div><\/div>