{"id":14389,"date":"2022-08-18T15:00:38","date_gmt":"2022-08-18T13:00:38","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=14389"},"modified":"2022-09-12T15:51:59","modified_gmt":"2022-09-12T13:51:59","slug":"where-is-graphic-design-used","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/blog\/where-is-graphic-design-used\/","title":{"rendered":"Where Is Graphic Design Used?"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"680\" height=\"454\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2022\/08\/shutterstock_370233089-e1660655838220.jpg\" class=\"attachment-full size-full\" alt=\"DSM Digital School Of Marketing - graphic design\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2022\/08\/shutterstock_370233089-e1660655838220.jpg 680w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2022\/08\/shutterstock_370233089-e1660655838220-600x401.jpg 600w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Graphic design is quite important for any business as it helps to firmly establish a company\u2019s <a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/how-can-new-business-owners-establish-brand-values\/\">brand<\/a> name in the minds of their target audience. For instance, when we see our favourite chocolate in the grocery shop we recognise it by seeing the wrapper. Even when you see something that is similar to it, you think of it as your favourite chocolate however it is not.<\/p>\n<p>Have you ever contemplated why this is? It is because our mind has conjured up an image of the wrapping and as soon as we see it, we are reminded of it. In addition we see many advertisements, logos, websites, brochures almost on an everyday basis. This revives our memories and assists us with recognising the brand name.<\/p>\n<p>For businesses, exclusively designed graphics in the format of logo, business card or other marketing items can be useful in establishing the company\u2019s name as well as gaining brand recognition. The quality of design can assist you to establish a good business.<\/p>\n<h2><strong>Graphic Design Helps To Enhance Sales <\/strong><\/h2>\n<p>An outstanding graphic design can largely impact your sales. Human beings are <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/what-is-visual-design\/\">visual<\/a>, they are attracted to anything which is unique. The message that you want to communicate via your work and the design is necessary for the audiences. They are confident that your products are of highest quality and subsequently they buy your products. Once they develop into loyal customers, the sales rise. Graphic designs can do quite a lot for your organisation.<\/p>\n<h2><strong>Earn Trust And Goodwill In The Market With Great Graphic Design<\/strong><\/h2>\n<p>Logo design on any other format of graphic design can make a person trust in the organisation\u2019s services and products and give them confidence. If the design is appealing you will be able to win loyal customers to your organisation. Highlighting your products through graphic design can assist you with earning that trust and goodwill in the market.<\/p>\n<h2><strong>Graphic Designers About Help To Educate People About Your Brand<\/strong><\/h2>\n<p>Graphic design is a perfect way to communicate your brand message to your customers. You may be a solopreneur or a multi-million rand company &#8211; your business has its own story to tell and graphic design accomplishes just that.<\/p>\n<p>Design is thinking made visual and your thoughts need to reach your audience. A brand message is conveyed correctly through the design. It is a means to arouse emotions within the customers. This means that when they know about your product and what it is all about they are for sure going to come back for more.<\/p>\n<h2><strong>What Are The Applications Of Graphic Design?<\/strong><\/h2>\n<p>Graphic design is very much everywhere, from the wrappers on chocolate bars to the logo on your favourite coffee mug. In fact, you will see hundreds of instances of graphic design each and every single day. A lot of the time, you won\u2019t even understand it.<\/p>\n<p>Graphic design can serve various functions. Just a couple of the uses of graphic design include:<\/p>\n<ul>\n<li>Signage,<\/li>\n<li>Corporate identity or branding,<\/li>\n<li>Packaging (from water bottles to appliances),<\/li>\n<li>Printed materials (books, flyers, magazines, newspapers),<\/li>\n<li>Online art (banners, blogs as well as websites),<\/li>\n<li>Album covers,<\/li>\n<li>Film and TV titles and graphics,<\/li>\n<li>T-shirt and clothing designs, and<\/li>\n<li>Greeting cards.<\/li>\n<\/ul>\n<h2><strong>What Is Motion Graphic Design?<\/strong><\/h2>\n<p>Simply put, motion graphics are graphics which are in motion. This may include animation, audio, typography, imagery, video together with other effects that are utilised in online media, television and film. The medium\u2019s reputation has skyrocketed in the last couple of years as technology improved and video content became super important.<\/p>\n<p>Motion graphic design is a somewhat new specialty for designers. Previously reserved for TV and film, technological advances have lowered production time and costs, making the art form far more accessible and affordable. Currently, motion graphics is one of the newest types of design and can be seen across all digital platforms, which has produced all kinds of new areas and opportunities.<\/p>\n<p>Examples of motion graphic design are:<\/p>\n<p>Title sequences and end credits<\/p>\n<ul>\n<li>Advertisements,<\/li>\n<li>Animated logos,<\/li>\n<li>Trailers,<\/li>\n<li>Presentations,<\/li>\n<li>Promotional videos,<\/li>\n<li>Tutorial videos,<\/li>\n<li>Websites,<\/li>\n<li>Apps,<\/li>\n<li>Video games,<\/li>\n<li>Banners and<\/li>\n<li>GIFs.<\/li>\n<\/ul>\n<p>Motion graphics designers start by developing storyboards and then bringing their concepts to life with animation, video as well as traditional art. Dependent on the industry, a strong working knowledge of marketing, coding and 3D modelling can be definite assets.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/\"><strong>Sign Up For The Digital School Of Marketing\u2019s Advanced Graphic Design Course<\/strong><\/a><\/h2>\n<p>Become an advanced graphic designer <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/advanced-graphic-design-course\/\">sign up for<\/a> Digital School of Marketing\u2019s Advanced Graphic Design course and become a graphic designer who is in hot demand!<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/graphic-design-courses\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14396 size-us_768_0\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2022\/08\/Blog_footer_GraphicDesign-1-768x123.jpg\" alt=\"DSM Digital School of Marketing graphic design\" width=\"768\" height=\"123\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2022\/08\/Blog_footer_GraphicDesign-1-768x123.jpg 768w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2022\/08\/Blog_footer_GraphicDesign-1-600x96.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2022\/08\/Blog_footer_GraphicDesign-1-300x48.jpg 300w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2022\/08\/Blog_footer_GraphicDesign-1-1024x164.jpg 1024w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2022\/08\/Blog_footer_GraphicDesign-1.jpg 1250w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/yC7WJQ54SZM?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":950,"featured_media":14390,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[719,1],"tags":[],"class_list":["post-14389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graphic-design-blog","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/14389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/950"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=14389"}],"version-history":[{"count":0,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/14389\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/14390"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=14389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=14389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=14389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}