{"id":1408,"date":"2018-11-12T10:28:33","date_gmt":"2018-11-12T10:28:33","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=1408"},"modified":"2025-09-23T11:38:46","modified_gmt":"2025-09-23T09:38:46","slug":"why-digital-marketers-in-demand","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/why-digital-marketers-in-demand\/","title":{"rendered":"Why are Digital Marketers in such Demand?"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"620\" height=\"413\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/11\/shutterstock_292018628-e1542018326738.jpg\" class=\"attachment-full size-full\" alt=\"DSM Digital School of marketing - digital marketers\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/11\/shutterstock_292018628-e1542018326738.jpg 620w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/11\/shutterstock_292018628-e1542018326738-600x400.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/11\/shutterstock_292018628-e1542018326738-300x200.jpg 300w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Digital marketers are so much in demand because, in case you hadn&#8217;t noticed, we have changed trajectory towards digital marketing. Everything digital is so exciting. Because of the rise in digital marketing, and the absolute necessity of developing a digital marketing strategy for your business, digital marketers are being snapped up left, right and centre.<\/p>\n<h2>The rise and rise of digital marketers<\/h2>\n<p>Worldwide, most jobs happen to be in the marketing sector and digital marketers fill the #1 spot in job rankings. Owing to this fact, superior digital marketing courses are in huge demand. The <a href=\"https:\/\/www.statista.com\/statistics\/693449\/digital-vs-traditional-marketing-budget-change-according-to-cmos-usa\/\" target=\"_blank\" rel=\"noopener\">stats<\/a> back this up. A number of marketers, in August 2018, stated that their digital marketing spend was set to increase by 12.3% into 2019. Offline, or traditional marketing, spend was set to decrease. To put it succinctly, digital markets make up the new wolf pack. Everyone wants to join the pack but not everyone will make it.<\/p>\n<h2><strong>Meeting the digital demand<\/strong><\/h2>\n<p>Many organisations are still stuck in semi-analogue mode but realise they must go digital or become defunct. <a href=\"https:\/\/www.forbes.com\/sites\/jiawertz\/2018\/05\/16\/digital-transformation-is-critical-for-business-development\/#73b7c363ef8f\" target=\"_blank\" rel=\"noopener\">Jia Wertz<\/a> explains the reason for this:<\/p>\n<p>\u201cIn today\u2019s business world digital marketing touches all industries, from the retail industry to the education sector.\u00a0 Schools and colleges aren\u2019t the first businesses that come to mind when thinking of digital marketing, but it\u2019s interesting to take a look at the business side of the education sector to see just how digital marketing has impacted all types of businesses.\u201d<\/p>\n<p>Digital marketing leads the way here. Business\u2019 marketing contingent must become upskilled or they must hire out-of-house. It\u2019s far more cost effective to upskill staff because of the very numbers that need to be upskilled.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1410 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/11\/i-distribution_of_content-c-3-l-1-600x375.jpg\" alt=\"DSM Digital School of marketing - digital marketers\" width=\"600\" height=\"375\" \/><\/p>\n<p>So, in a nutshell, the reasons for the huge demand for digital marketers are:<\/p>\n<ul>\n<li>Everything today is about digital.<\/li>\n<li>Our lives revolve around digital outcomes.<\/li>\n<li>Business does business the digital way.<\/li>\n<li>Some organisations still in analogue marketing mode need to stay relevant by going digital.<\/li>\n<li>Marketing is about company ranking. It&#8217;s only possible to move forward the digital way.<\/li>\n<li>The talent torque in the online marketing sphere desperately needs the digital input.<\/li>\n<\/ul>\n<p>Want to join the wolf pack and be a top digital marketer? The Digital School of Marketing&#8217;s courses are the best for you to achieve your ambitions! We offer a wide range of courses in the digital marketing arena so that you can upskill yourself and make sure that your company\u2019s digital marketing strategy is top notch.<\/p>\n<ul>\n<li>Our <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/social-media-marketing-course\/\">Social Media Marketing Course<\/a> teaches students about the beast that is social media as well as the art of harnessing these platforms in the best possible way so that you can reach the right audiences.<\/li>\n<li>The <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-copywriting-and-content-marketing-course\/\">Digital Copywriting and Content Marketing Course<\/a> lets students in on the fine art of writing compelling and engaging copy for the web. We break this down into its nuts and bots so that you have implement these techniques as well.<\/li>\n<li>The <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/seo-and-web-analytics-course\/\">SEO and Web Analytics Course<\/a> shows students how to design content that Google loves so that you have a better chance of shooting up the search engine results pages.<\/li>\n<li>The <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/national-certificate-of-advertising-and-digital-marketing\/\">National Certificate of Adverting and Digital Marketing<\/a>, which is our premier accredited course, gives students the knowledge that they need to navigate the wilds of the marketing and advertising fields.<\/li>\n<\/ul>\n<p>This is just a small taste of what <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/\">digital marketing courses<\/a> and certifications we have to offer. For a comprehensive list, please visit our <a href=\"https:\/\/digitalschoolofmarketing.co.za\/\">website<\/a> and see how to bring your organisation into the digital marketing arena.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-marketing-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-759 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer04-600x96.jpg\" alt=\"DSM Digital School of Marketing Digital Marketing course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/JoEwCXKahVc?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":1411,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[262],"tags":[126,125],"class_list":["post-1408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-blog","tag-digital-marketing-career","tag-digital-marketing-demand"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/1408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=1408"}],"version-history":[{"count":1,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/1408\/revisions"}],"predecessor-version":[{"id":24314,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/1408\/revisions\/24314"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/1411"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=1408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=1408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=1408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}