{"id":13611,"date":"2022-03-14T07:00:19","date_gmt":"2022-03-14T05:00:19","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=13611"},"modified":"2025-04-19T08:35:15","modified_gmt":"2025-04-19T06:35:15","slug":"what-are-the-rules-of-personal-branding","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/blog\/what-are-the-rules-of-personal-branding\/","title":{"rendered":"What Are The Rules Of Personal Branding? Read this article"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"700\" height=\"493\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2022\/03\/DSM_Infographics_How_To_2021_set7_8-e1646995430668.jpg\" class=\"attachment-full size-full\" alt=\"what are the rules of personal branding explained visually\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2022\/03\/DSM_Infographics_How_To_2021_set7_8-e1646995430668.jpg 700w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2022\/03\/DSM_Infographics_How_To_2021_set7_8-e1646995430668-600x423.jpg 600w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Your personal brand isn&#8217;t merely a tagline \u2014 it&#8217;s you. It is the process of discovering \u2013 as well as clarifying &#8211; the qualities which differentiate a person from the rest. Personal branding is a clever strategy for the ambitious person and those who are seeking to set foot or level up their careers.<\/p>\n<p>A personal brand is an illustration of who you are, what you do as well as why you require an engaging, inviting personal digital presence.<\/p>\n<p>While building your personal brand, it is very important to remember who you are and why you are here. Too frequently, we are so concerned with what other individuals think of us that we forget that first and foremost, we have to be true to ourselves.<\/p>\n<h2><strong>Be Clear About What You Want To Be Known For<\/strong><\/h2>\n<p>This is the required first step and perhaps the most challenging of the golden rules of personal branding.<\/p>\n<p>It\u2019s important that you separate your passion from a sustainable interest which is meaningful to an <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/why-you-should-power-up-your-seo-with-audience-understanding\/\">audience<\/a> that is big enough to make your dreams come true. At times that passion and sustainable interest coincide, however sometimes a passion should be a hobby and not a career.<\/p>\n<p>Another thing people struggle with is actually selecting which path to follow if they have different interests. There is always a common thread that hold these activities together. That is a clue to where they have to land.<\/p>\n<p>Selecting your path does not have to be perfect however it should at least be heading in the correct direction. You will continue to learn and evolve during your journey.<\/p>\n<h2><strong>Your Story Matters<\/strong><\/h2>\n<p>People connect with stories as well as with real-life emotions. Also, they connect with people who have a great sense of self in addition to their objective in the world. If your personal brand doesn\u2019t embody a personal touch, you\u2019ve lost half of your peers already. Your brand is more than merely a series of arbitrary experiences. It\u2019s the authentic story of your idea, your hustle as well as your mission to make you and the world a better place.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/267575808?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>Generate A Positive Impact<\/strong><\/h2>\n<p>Actions within the staff branding will create an <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/what-is-the-imact-of-data-privacy-regulation-on-loyalty-marketing\/\">impact<\/a> on the community. Attempting to make this impact positive is the best way to make our personal brand grow. As people will remember you for your actions and skills, doing acts of social value rather than self-promotion can be powerfully effective.<\/p>\n<h2><strong>Choose A Content Form Very Carefully<\/strong><\/h2>\n<p>Content fuels the personal brand.\u00a0 The kind of content that you generate is a HUGE decision. The main issue is that it has to be something which you LOVE as if you don\u2019t love it, you\u2019ll quit and you won\u2019t be able to quit.<\/p>\n<p>Some personal branding consultants make the recommendation that you do everything \u2014 blogs, videos, podcasts and streaming, and so on. In order for you to stand out in the crowd, you have to be great. You can\u2019t be great in 10 different places. Focus on being great in one place and not ubiquitous.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>Do you want to become a brand management specialist? If you do then you need to do our Brand Management Course. Follow this <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-brand-management-course\/\">link<\/a> to find out more.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-brand-management-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11368 size-full\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/04\/Brand-Management.jpg\" alt=\"DSM digital School of Marketing - Brand Management\" width=\"1250\" height=\"200\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/04\/Brand-Management.jpg 1250w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/04\/Brand-Management-600x96.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/04\/Brand-Management-300x48.jpg 300w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/04\/Brand-Management-1024x164.jpg 1024w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/04\/Brand-Management-768x123.jpg 768w\" sizes=\"auto, (max-width: 1250px) 100vw, 1250px\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. 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