{"id":13591,"date":"2022-03-08T07:00:23","date_gmt":"2022-03-08T05:00:23","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=13591"},"modified":"2022-09-05T19:25:15","modified_gmt":"2022-09-05T17:25:15","slug":"how-to-infuse-seo-into-your-social-media-marketing-strategy","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-to-infuse-seo-into-your-social-media-marketing-strategy\/","title":{"rendered":"How To Infuse SEO Into Your Social Media Marketing Strategy"},"content":{"rendered":"
\"DSM<\/div><\/div>

Putting together great content is fundamental to any marketing strategy. However, this it is not sufficient. That great content<\/a> needs to be seen. Social media can assist your content and SEO strategy on many levels.<\/p>\n

Why Does Social Media Matter For Your SEO Strategy?<\/strong><\/h2>\n

For the past decade, the most important Google ranking factors have been summarised as content as well as links<\/a>. Not only did a website need quality, unique, and keyword-relevant content, however that content needed to earn (or acquire) links in order to rank competitively in Google.<\/p>\n

While these ranking factors still play a role, other types of variables are growing in importance. One of the most significant and heavily weighted ranking factors (as were highlighted in the recent SEMrush study) is direct website traffic. The study highlights that when a lot of users visit a website directly it is a great sign to Google that the domain has high authority as well as value. It’s thus the most influential ranking factor.<\/p>\n

In turn, social media has become an important vital platform to not only assist with growing traffic but also nurture the credibility and reputation online brands are required to thrive with SEO. So while the jig regarding social signals and SEO is still out, the correlation between traffic as well as ranking is indisputable. For newer websites that lack a strong influx of traffic, social media platforms can provide the best means in order to accelerate the process.<\/p>\n

So how can you strategise your social activity around SEO? By bringing consistency to your social media and content marketing strategies. You are able to expand the exposure of your optimised content and attract new, qualified traffic to assist with advancing your SEO efforts.<\/p>\n<\/div><\/div>