{"id":13521,"date":"2022-02-22T07:00:53","date_gmt":"2022-02-22T05:00:53","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=13521"},"modified":"2022-09-05T19:25:15","modified_gmt":"2022-09-05T17:25:15","slug":"how-to-measure-social-media-marketing-success","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-to-measure-social-media-marketing-success\/","title":{"rendered":"How To Measure Social Media Marketing Success"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"680\" height=\"479\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2022\/02\/i-public-_relations_and_social_media-c-14-l-1-e1645448138205.jpg\" class=\"attachment-full size-full\" alt=\"DSM Digital School Of Marketing - social media marketing\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2022\/02\/i-public-_relations_and_social_media-c-14-l-1-e1645448138205.jpg 680w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2022\/02\/i-public-_relations_and_social_media-c-14-l-1-e1645448138205-600x423.jpg 600w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Social media marketing tricks and techniques are plentiful. However if you don\u2019t know what\u2019s When it comes down to success in social media marketing, it could seem like every competitor out there is attempting to grab your customers\u2019 attention.<\/p>\n<p>While it could seem a bit daunting at first, gaining traction on social media doesn\u2019t have to be challenging if you know which key performance indicators (KPI) to examine. Through understanding volume, reach, <a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/what-are-social-media-mistakes-companies-make-that-can-weaken-engagement\/\">engagement<\/a> as well as influence, you and your marketing team will be well on your way towards discovering how to measure success on social media. Happening right now then you may very well be wasting your time.<\/p>\n<h2><strong>Determine Your Social Media Marketing Goals<\/strong><\/h2>\n<p>Before you jump straight into measuring every single tweet, photo, as well as Facebook comment posted about your brand, the first that you need to do, is think about your goals with social media:<\/p>\n<ul>\n<li>What are you attempting to accomplish or gain through these social channels?<\/li>\n<li>And which channels are most pertinent to those goals?<\/li>\n<\/ul>\n<p>The first step in your measurement strategy should be to put together a list of what you\u2019re attempting to achieve from your social media efforts. Social media may serve a number of different purposes, from broadcasting news and information, to answering customer questions as well as engaging with a <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-to-build-a-social-media-community-surrounding-your-brand\/\">community<\/a>. What is your organisation trying to accomplish?<\/p>\n<h2><strong>Set Benchmarks<\/strong><\/h2>\n<p>Before launching a new social media campaign, be sure to document all relevant metrics of your current activity, including:<\/p>\n<ul>\n<li>Followers,<\/li>\n<li>Friends,<\/li>\n<li>Connections,<\/li>\n<li>Subscribers,<\/li>\n<li>Website traffic, and<\/li>\n<li>Lead conversions.<\/li>\n<\/ul>\n<p>Documenting all relevant metrics in advance of a new campaign will enable you to attribute increases in your predefined benchmarks to the success of your programme<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/318740757?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>Monitor Audience Growth With \u201cVolume\u201d<\/strong><\/h2>\n<p>While not the most crucial metric, the volume is still very important when understanding the impact you\u2019re making on social media.<\/p>\n<p>Simply put, volume measures how many individuals are talking about your brand (or content as well as industry) on social media:<\/p>\n<ul>\n<li>How big is the conversation around your brand?<\/li>\n<li>Are individuals talking about your industry\/offering?<\/li>\n<\/ul>\n<p>These are questions volume which can help answer.<\/p>\n<p>Volume is a little more complicated as opposed to just counting mentions in tweets and hashtags. Not only should you be evaluating how many posts and messages there are around your brand, however also how many people are talking about you.<\/p>\n<h2><strong>Measure Your Brand Reach<\/strong><\/h2>\n<p>The number of individual interacting with your content and demonstrating brand loyalty will be different from those who come across your content dependent on the structures of your marketing campaign strategy.<\/p>\n<p>Brand reach alone does not uncover everything. However, it indicates how many users can potentially be exposed to your content helping to contextualise other metrics of engagement better.<\/p>\n<h2><strong>Create Metrics To Measure These Goals<\/strong><\/h2>\n<p>Match your goals to actual metrics as well as behaviours you are able to measure. For instance, if you\u2019re trying to measure engagement, then what is the practical form of engagement you want to track? Is it retweets or reposts? Replies or comments?<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>Do you want to become a social media marketing expert? If you do then you need to do our Social Media Marketing Course. Follow this <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/social-media-marketing-course\/\">link<\/a> to find out more.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/social-media-marketing-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11382 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/04\/Social-Media-600x96.jpg\" alt=\"DSM digital School of Marketing - Social Media\" width=\"600\" height=\"96\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/04\/Social-Media-600x96.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/04\/Social-Media-300x48.jpg 300w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/04\/Social-Media-1024x164.jpg 1024w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/04\/Social-Media-768x123.jpg 768w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/04\/Social-Media.jpg 1250w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. 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