{"id":13367,"date":"2022-01-24T07:00:28","date_gmt":"2022-01-24T05:00:28","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=13367"},"modified":"2025-08-26T10:27:45","modified_gmt":"2025-08-26T08:27:45","slug":"what-is-a-content-marketing-matrix","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/blog\/what-is-a-content-marketing-matrix\/","title":{"rendered":"What Is A Content Marketing Matrix?"},"content":{"rendered":"
\"DSM<\/div><\/div>

As a tried and tested idea, the content marketing matrix isn\u2019t a new idea is still a reliable tool to assist with directing your content marketing actions. Phenomenal marketing begins with great content. Great content requires purpose, direction and goals<\/a>. The content marketing matrix is a framework to assist with directing your marketing based on your particular content goals, whether you want\/need to entertain, inspire, educate or convince your audience. It\u2019s a technique that guides customers along their path to purchase in the most direct as well as effective way.<\/p>\n

How Do You Use The Content Marketing Matrix?<\/strong><\/h2>\n

Begin by considering if your product, service, or subscription is an emotional or rationally driven purchase. This is a very important categorisation because it will determine how your content will work in the marketing matrix.<\/p>\n

The next thing you must consider is what outcome you would like from the content that you are producing:<\/p>\n