{"id":13328,"date":"2022-01-13T07:00:03","date_gmt":"2022-01-13T05:00:03","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=13328"},"modified":"2022-09-05T19:25:13","modified_gmt":"2022-09-05T17:25:13","slug":"how-to-build-a-superior-content-marketing-team","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-to-build-a-superior-content-marketing-team\/","title":{"rendered":"How To Build A Superior Content Marketing Team?"},"content":{"rendered":"
\"DSM<\/div><\/div>

In an era where traditional, obtrusive advertising is fast losing favour with consumers, content marketing has become a very popular alternative. It’s a very powerful way to provide value to your market while engaging them in a “non-salesy” way.<\/p>\n

That assists with explaining why 84% of 1,500 surveyed companies say they have a content marketing strategy. However, building a content marketing team is easier said than done. You need the correct talent, the right tools as well as the correct road map.<\/p>\n

Get More Aggressive When Looking For Creative Talent<\/strong><\/h2>\n

In the end, we all use words and visuals in our content in order to draw people to our brands<\/a>. If we all utilise words and visuals, then the obvious way to stand out is to hire superior wordsmiths as well as designers.<\/p>\n

The best writers and designers are often too booked to find you. You\u2019ll need to find them. Look for writers with journalistic backgrounds as journalists are natural storytellers who are able to make a point with fewer words. Journalists aren\u2019t as prone to using marketing jargon.<\/p>\n

Professional content producers and marketers need time and training in order to develop the correct skills and habits. In some instances it could make more sense to build your content team out of amateurs and point them toward resources which teach the top content marketing skills<\/a>. However if this training-up process hasn\u2019t yet created upper-echelon creatives, it\u2019s time to go find them.<\/p>\n

Choose Between An In-House Or Distributed Team.<\/strong><\/h2>\n

This is one of the absolute most important things of creating your content marketing team. You have to decide from the beginning if remote work fits your business goals as well as management style. A lot of companies love the flexibility which remote, distributed teams are able to offer. Remote team members can really be more productive and not less.<\/p>\n

There are obvious benefits to having a physical office. When teams<\/a> work in-house, it can speed up the communication process. Also, it can build a sense of community that is sometimes lacking when you never meet your colleagues face-to-face.<\/p>\n<\/div><\/div>