{"id":13293,"date":"2022-01-10T07:00:32","date_gmt":"2022-01-10T05:00:32","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=13293"},"modified":"2022-09-05T19:25:13","modified_gmt":"2022-09-05T17:25:13","slug":"how-can-a-social-media-calendar-transform-your-marketing","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-can-a-social-media-calendar-transform-your-marketing\/","title":{"rendered":"How Can A Social Media Calendar Transform Your Marketing?"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"700\" height=\"493\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2022\/01\/DSM_Infographics_SocialMedia_17-e1641386740287.jpg\" class=\"attachment-full size-full\" alt=\"DSM Digital School of Marketing - marketing\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2022\/01\/DSM_Infographics_SocialMedia_17-e1641386740287.jpg 700w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2022\/01\/DSM_Infographics_SocialMedia_17-e1641386740287-600x423.jpg 600w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>When you are attempting to reach a large slice of the world\u2019s population, a good marketing strategy is a must. It\u2019s not a nice-to-have. Social media assists us with keeping track of our friends, family, as well as our favourite brands. Social media is even great for business-to-business (B2B) marketing.<\/p>\n<p>This being said, social media for businesses can often take a back-burner to other important day-to-day activities. Having the assurance that your social media is taken care of in advance allows you to focus on the day-to-day occurrences in your <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-to-scale-your-business-with-a-comprehensive-digital-marketing-plan\/\">business<\/a>. The best method of going about this is with a social media calendar.<\/p>\n<h2><strong>What Is A Social Media Calendar?<\/strong><\/h2>\n<p>A social media calendar is an outline of your upcoming social media posts. It can be organised in the format of a spreadsheet, Google calendar or interactive dashboard (if you\u2019re utilising a social media management application).<\/p>\n<p>Each entry in a social media calendar normally includes some blend of these elements:<\/p>\n<ul>\n<li>The precise date and time the post is going to be published.<\/li>\n<li>The social network \u2013 as well as the account &#8211; where the post will go live.<\/li>\n<li>The post\u2019s copy and creative assets (in other words, photos or videos).<\/li>\n<li>Links and tags to be included in the post.<\/li>\n<li>Any additional relevant information (e.g. is this an Instagram feed post or a Story?).<\/li>\n<li>Depending on the scope of your social media strategy, your social media calendar can include one or many social networks.<\/li>\n<\/ul>\n<h2><strong>Who Should Utilise A Social Media Content Calendar?<\/strong><\/h2>\n<p>Essentially, you will see a lot of benefits from a social media content calendar if you:<\/p>\n<ul>\n<li>Want to save time on unplanned planning and creating content,<\/li>\n<li>Need to share posts on your social media profiles regularly,<\/li>\n<li>Wish to avoid mistakes, mishaps, and grammar mistakes in your posts,<\/li>\n<li>Would like to be prepared on special occasions and holidays with posts planned and approved in advance,<\/li>\n<li>Strive to improve your social media content quality,<\/li>\n<li>Need to collaborate with your team and <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-can-you-use-social-media-to-get-clients-for-your-coaching-business\/\">clients<\/a> on content plans, or<\/li>\n<li>Care to know what works and what doesn\u2019t in terms of your social media posting.<\/li>\n<\/ul>\n<p>Quite simply, a social media content calendar is an integral part of your marketing strategy if you wish to maximise your social media presence.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/286164705?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>What Are The Benefits Of A Social Media Calendar?<\/strong><\/h2>\n<p>Creating a social media calendar can work wonders for your social media marketing strategy.<\/p>\n<p>It assists with reducing the stress of attempting to come up with a social media post on the day which you would like to post it. When you think about your social media posts ahead and plan these a week or a month in advance, you are able to save on productivity as well as time.<\/p>\n<p>A social media calendar lets you take advantage of any holidays which are relevant and beneficial for your company. These encourage you to research holidays in advance so that you are able to brainstorm how you will be able to connect each holiday to your brand. If you\u2019re handling social media for a mental health practice, for instance, the last thing you want is to realise you missed a chance to post on World Mental Health Day.<\/p>\n<p>Consistency is fundamental to good social media. A social media calendar can greatly help you to attain consistency with your social posts.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>Would you like to become a social media manager? If you do then you need to do our Social Media Marketing Course. Follow this <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/social-media-marketing-course\/\">link<\/a> to find out more.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/social-media-marketing-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11382 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/04\/Social-Media-600x96.jpg\" alt=\"DSM digital School of Marketing - Social Media\" width=\"600\" height=\"96\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/04\/Social-Media-600x96.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/04\/Social-Media-300x48.jpg 300w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/04\/Social-Media-1024x164.jpg 1024w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/04\/Social-Media-768x123.jpg 768w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2021\/04\/Social-Media.jpg 1250w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/ZyCXRkYzAXQ?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":950,"featured_media":13294,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,263],"tags":[],"class_list":["post-13293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-social-media-marketing-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/13293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/950"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=13293"}],"version-history":[{"count":0,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/13293\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/13294"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=13293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=13293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=13293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}